My name is Ron Passfield and this blog is the story of my journey in marketing our small business online.

I am the co-owner and Marketing Director for Merit Solutions Australia, a human resource consultancy business based in Brisbane that offers human resource services to the public sector in Queensland and throughout Australia.

I have developed an international reputation as an expert in social media marketing and I am recognised as a leader in social networks such as Squidoo and RedGage.  I am a Co-Founder, with colleagues in the US and Germany, of Wizzley.com, a writer’s online community.

In 2011, I developed a training program in social media marketing, incorporating 24 PDF lessons covering content creation,  social networking and promotion:


Each of the weekly lessons for this program provide bonuses in the form of audios, videos, e-books or checklists.  One of the audios, for example, is a recording of my invited webinar presentation on Squidoo for Mari Smith’s “Social Media Marketing Certification Course”.

In this blog, Small Business Odyssey, I will share my small business marketing tips and ideas based on my daily experience in marketing our own small business, Merit Solutions Australia.

Ron Passfield, PhD

Giant Squid100 and Co-Founder of Wizzley.com





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