Podcast to Promote Your Small Business and Build Your Profile

A podcast provides another channel, your voice, to extend your message and your reach.  Through podcasts, you can increase exposure to your small business and build your personal profile and business brand.  They are increasingly an essential element in small business marketing. What is Podcasting? The term “Podcast” originated in 2004 by combining two ideas, …

10 Top Tips for Small Business Marketing on LinkedIn

 Here are 10 top  tips for building your LinkedIn presence together with tactics and strategies for marketing your small business.  LinkedIn is growing in status and size, so a presence on this site is becoming increasingly important for small business owners. #1. Make the most of your LinkedIn Profile Your profile is the core of …