podPress is a free WordPress Plugin that enables you to install an audio player in your blog post. Visitors to your blog are then able to play the podcast directly on your blog.
The key thing is that you have control over where the audio player is located so that you can ensure it is near a relevant comment or resource. All you have to do is insert a simple piece of code in your post where you want the media player to display and podPress does the rest.
podPress does a range of things that are particularly useful for small business marketing:
acts as an automatic media player for videos as well as audios
allows listeners to control the player
facilitates download of the podcast
provides stats on downloads (including graphs)
generates RSS (and ATOM) feed and submits feed to iTunes (on publication).
So this free WordPress plugin enables you to readily display a media player for your audios or videos as illustrated below:
When someone clicks on the play button, the audio player image expands to show the progress of the podcast and to enable the listener to pause the player:
How to create your audio player with podPress
Once you have installed the free WordPress Plugin, you need to advise the podPress plugin of the location and details of your podcast file. Some of these details can be completed by using the “auto detect” button provided against the relevant field, others are completed automatically by the plugin. The screenshot below shows the fields that need to be completed either by yourself or automatically by the plugin:
podPress also provides a number of fields so that you can specify the relevant details for inclusion of your podcast in iTunes. However, you can override this option if you have some other method of syndicating your podcast.
podpress is a solid free WordPress Plugin that enables you to stream audio or video on your site and simultaneously broadcast your podcast to iTunes.
All in One SEO Plugin is a free WordPress Plugin that enables you to very easily optimize your blog posts for the search engines. It also forms the foundation for the analysis and research conducted by the more sophisticated WordPress Plugin, SEOPressor, described in an earlier post.
As you can see from the image above, there are three main sections of the All in One SEO plugin you need to complete for each blog post to enable the search engines to readily locate your content. The three main aspects of this free WordPress Plugin are keyword, title and description.
Keyword for All in One SEO WordPress Plugin
It is really important to decide the primary keyword for your blog post (and the Free WordPress Plugin). The primary keyword should determine the title and the description. The keyword chosen should be governed by the content and the purpose of your article and your market research.
Title for the All in One SEO WordPress Plugin
The title should include the primary keyword and, where possible, another related keyword. However, it is important to avoid keyword stuffing otherwise your site will be penalized by Google. One of the real benefits of the All in One SEO WordPress Plugin is the ability to provide a catchy, “sexy” title for your blog post to engage the reader and then to have a more SEO-aware title for the search engines.
Description for the All in One SEO WordPress Plugin
The description should contain the primary keyword at least twice but needs to be conversational in nature – it has to be a meaningful sentence(s). The important thing with the description is to keep the reader in mind – who are they and what do they want in relation to your blog post? What problems or issues are you solving with your post?
Not only does the All in One SEO Plugin help you with your title and description, it also gives you a recommended length for each based on how search engines treat these aspects of blog posts.
The free All in One SEO WordPress Plugin can help you make your blog posts reader-friendly and, at the same time, improve the search engine results for these posts – thus boosting the marketing of your small business online.