Auto-Post with Posterous: Leverage Your Hard Work

Social Media sites for auto-posting with Posterous

Posterous enables you to broadcast your Posterous blog post (whether or not it was created by email, screen capture or onsite blogging).  You can also specify a target for a specific email post, e.g.

You can set up the specific accounts in the “autopost” area of your Posterous site to advise where to broadcast your blog post.  The above image lists the social media sites that you can auto-post to with Posterous.

Posterous, through email and screen capture blogging, gives you the power to leverage your online content (blog posts, articles, Squidoo lenses, Hub pages, videos. podcasts).  The autopost facility allows you to levrage your hard work in creating online content by simultaneous broadcast to other social networking sites.

At the time of writing, I have set up my site to post my Posterous blog posts (however created) to my Affiliate Marketing Coach blog (  and to my Facebook site.    So you can set up a sequence of auto-posting that suits your style of operating and fits with your small business marketing strategy.

Here is an example of where Posterous has created an autopost to my Affiliate Marketing Coach blog from a Posterous screen capture post I created from this Small Business Odyssey blog:

The original blog post on Small Business Odyssey was posted to my Posterous blog via the screen capture bookmarklet.  I have added a comment and a link to my target URL (automatically hyperlinked) and Posterous has auto-posted the Posterous blog entry to my blog.

You have the option of letting Posterous post directly to each site you nominate or have it feed into one of your sites that is set up to auto-generate other posts.

You are limited only by your imagination with respect to the range of content that you can capture, and the means of achieving leverage.  In this example, my AudioBoo podcast is automatically posted to my Posterous account which in turn posts to my blog, Twitter and Facebook:

 Posterous and AudioBoo autopost

So there are a number of options for using the autopost feature of Posterous.  Here are three of them:

  1. Allow Posterous to autopost directly to your selected social media sites
  2. Allow Posterous to autopost to another site (e.g. Twitter) which in turn is set up to autopost to other sites (such as Facebook)
  3. Allow another site (e.g. AudioBoo) to autopost to your Posterous blog and setup the latter to autopost to selected sites.

The autopost option is located under “Manage Spaces” – you need to click on the down arrow as highlighted in the image below so that the menu displays with the autopost option:

Posterous autopost

Posterous through its email blogging and screen capture blogging supports an array of options for auto-posting and creating leverage for your online content as part of your small business marketing.

Screen Capture Blogging with Posterous

posterous screen capture blogging

posterous screen capture blogging

Posterous provides screen capture blogging in addition to the email blog discussed in my last blog post.

You can add the Posterous bookmarklet to your browser and you will have unlimited screen capture options to use as Posterous blog posts.  You can capture photos, video, podcasts and text to add to your blog.  The bookmarklet supports numerous sites such as YouTube, Dailymotion, Vimeo and Metacafe.  Posterous, through its screen capture technology, automatically tries to find flash embeds and large images so that your videos and podcasts can be played on your Posterous blog.

What you do is highlight the area of screen that you want to capture and click the Posterous button in your browser (you need to be logged into Posterous – you can stay logged in as an option).  There is an example of text capture from the 12SecondCommute website in the image at the top of this post.

When you use the Posterous bookmarklet for screen capture you can add comments to the captured image together with a hyperlinked URL  Here’s an example of a text screen capture and the provision for a comment on the Posterous extract: 



Ideally, you would make a 100 word comment that is keyword rich and adds to the information in the screen capture window.  The comment would also include a link to your target website/blog.  Here’s an example comment created in relation to the text screen capture at the top of this post:

Posterous comment

Posterous automatically records the URL of the screen capture and adds it as a hyperlink.  However, you can edit the screen capture and URL displayed before posting to Posterous.  You do this by clicking on the text/image displayed in the screen capture and this will result in a window displaying the HTML code for editing.  You can just highlight the relevant text or link and replace it with the desired information:

editing Posterous screen capture

Screen capture blogging with Posterous is another great option for small business marketing online as it is easy to use and is very versatile.