Real world advice and tips for small business marketing
Let’s talk about Squidoo and its relationship with Google. Google and Squidoo have some goals in common. For example, they both want original content on websites (lenses) that are frequently updated. They both want quality and not spam. They each want to see the searcher satisfied when they use their respective platforms. One of the …
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Squidoo was designed for marketers by an Internet marketer, Seth Godin. So Seth Godin’s Internet marketing principles are embedded in the Squidoo platform design. In this post, I’ll explore some of the characteristics of the Squidoo platform design and how you can best make use of these features to further your small business marketing. [Image …
The key benefit of linking your Squidoo lenses is to demonstrate your expertise in a particular topic or niche. Another benefit is that readers are more inclined to follow links to related lenses than to something that does not relate to their search term. Both of these benefits can provide substantial assistance to your small …
Squidoo is a search engine in its own right with other 2.5 Million lenses focused on key topic areas. Even experienced lensmasters tend to forget this aspect of Squidoo. As Squidoo grows so does its data base of information. So if you are searching for information on specific topics, you will increasingly find quality, focused …
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Squidoo, as a multimedia platform, offers many ways to engage in small business marketing. You are really only limited by your imagination so it is well worthwhile visiting Squidoo to see how other lensmasters market their small businesses. You can build Squidoo lenses that focus on various aspects of your business and at the same time …
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