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Integrating Online and Offline Marketing: Snap South Brisbane

  Snap South Brisbane provides an excellent example of how to integrate offline and online marketing through the use of a creative business card.   Snap was a traditional printing business that has diversified into web design, online marketing, email marketing, e-publications and QR Codes.  In the process, Snap offers integrated offline and online marketing services.  […]

Developing a Small Business Plan in Times of Economic Crisis

It’s difficult to develop a small business plan when you are confronted with an economic crisis which impacts differentially in parts of your market.  Some aspects of your marketplace may suffer severe downturn while others experience growth.  Even in our marketplace, the public sector, you can experience severe downturns. The challenge is to develop flexibility […]

New Year Resolutions or a Single Whole Hearted Commitment?

  It’s the time of the year that we look down from our holiday unit or survey the ocean before us and do a brainstorm of New Year resolutions.   Well that is what I have often done and sometimes it works out for me and other times I still have a long list of New […]

7 Major Changes in Small Business Marketing in 2011

  As 2011 comes to a close, it is instructive to reflect on the massive changes to small business marketing that occurred during the year and to look at their implications.   These changes were driven by a number of landmark events that spawned innovations. One of the key drivers of the changes that small business marketing […]

Christmas is Coming: How Many of Your Customers Celebrate Christmas?

Christmas is a very special time of the year for many people worldwide but do you know how many of your customers do not celebrate this festive season? There was an article in ‘The Australian‘ newspaper recently that highlighted the fact that our old assumptions about demographics could be very wrong in relation to the […]

What Do You Know About Your Customers?

Effective small business marketing relies on a sound knowledge of your customers (current and potential).  Survey tools, such as SurveyMonkey, can help you gain the necessary knowledge about your customers. To be effective, small business marketing must be targeted and this requires a deep knowledge of your customers.  For example, with LinkedIn Ads you can […]

7 Benefits of Focus in Small Business Marketing

    Focus is a key component for small business success.  When we write about focus in the context of small business, we are talking about your focus on a target market, on specific offerings for that market (products and services) and on specific marketing strategies.  Without focus, you are attempting to be all things […]

Small Business Marketing Mistakes (1): Outpacing Your Customers

  In a recent webinar, Greg Habstritt, creator of the Trusted Authority Formula, identified a number of mistakes in small business marketing made by entrepreneurs and small business owners.  He went on to describe a fundamental mistake that many small business owners make – a mistake that he called. “The Field of Dreams Marketing”. This […]

Small Business Marketing: A Personal Odyssey

Our small business was created in 1996 and following the Global Financial Crisis (GFC) in 2008, we found that we had to become actively engaged in online small business marketing. Up until the GFC, our gross income had been growing at around 20% per year and we did not have to actively market our small […]