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How to Create LinkedIn Ads: The Basic Steps

Linkedin Ads is a great medium for targeted advertising for business-to-business (B2B) marketing or where the market for your small business can be segmented by profession, job title or company.  Now with over 130 million members, the LinkedIn professional network allows small businesses to get their message across to a highly targeted audience. Good conversion […]

Why Use LinkedIn Ads for Small Business Marketing?

LinkedIn Ads have a number of distinct advantages for small business marketing, particularly for businesses in the professional sector.   We decided to use LinkedIn Ads to raise awareness of, and participation in, one of our new training workshops.   This approach was designed to complement our normal email marketing campaign for our human resource consulting business. […]

Expand Your Business Through Your LinkedIn Connections

  LinkedIn is the world’s largest online professional network with 130 Million members and thus provides a great opportunity for small business marketing.  It represents a powerful network of educated, affluent and influential people.  Unlike Facebook and YouTube, which were established primarily for entertainment purposes, LinkedIn was created to develop business/professional connections.  Once again, this background […]

10 Top Tips for Small Business Marketing on LinkedIn

 Here are 10 top  tips for building your LinkedIn presence together with tactics and strategies for marketing your small business.  LinkedIn is growing in status and size, so a presence on this site is becoming increasingly important for small business owners. #1. Make the most of your LinkedIn Profile Your profile is the core of […]

Company Status Updates on LinkedIn: A Boost for Small Business Marketing

  On the 6th October 2011, LinkedIn introduced Company Status Updates for Company Pages that were launched about a year ago.  LinkedIn Status Updates provide a new, powerful avenue for small business marketing online as LinkedIn is the largest online professional network in the world with over 120 Million members.  This new status feature gives further […]