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Google+: Why Small Business Must Get Involved with Google Plus

Google Plus is Google’s new social network launched in June 2011.  Google+ will be an integral element in small business marketing into the future.  It will not only enable you to build your personal profile but also build your business brand online.   Google Plus membership has already reached 62 Million and is growing at the rate of 625, […]

7 Major Changes in Small Business Marketing in 2011

  As 2011 comes to a close, it is instructive to reflect on the massive changes to small business marketing that occurred during the year and to look at their implications.   These changes were driven by a number of landmark events that spawned innovations. One of the key drivers of the changes that small business marketing […]

Auto-Post with Posterous: Leverage Your Hard Work

Posterous enables you to broadcast your Posterous blog post (whether or not it was created by email, screen capture or onsite blogging).  You can also specify a target for a specific email post, e.g. twitter@posterous.com. You can set up the specific accounts in the “autopost” area of your Posterous site to advise where to broadcast your […]

Social Media for Small Business Marketing

  You have to search really hard to find someone who relates social media to small business marketing and does so in an easy-to-understand way. However, Social Media Today has achieved this sharing by assembling a panel of experts who can guide you through the social media maze. The YouTube video presented above gives great […]

10 Top Tips for Small Business Marketing on LinkedIn

 Here are 10 top  tips for building your LinkedIn presence together with tactics and strategies for marketing your small business.  LinkedIn is growing in status and size, so a presence on this site is becoming increasingly important for small business owners. #1. Make the most of your LinkedIn Profile Your profile is the core of […]

Social Media: Where Are Your Customers Conversing?

  With the growth of social media, small business owners face new challenges in terms of locating their clients/customers.  Added to this is the fact that recent estimates show that 80% of people who have access to the Internet start their search via the Web, not via printed media (e.g. Yellow Pages or newspapers). One […]