Procrastination: The Enemy of Productivity

procrastination flowchart

procrastination flowchart

 

Procrastination can have many manifestations but ultimately it impacts heavily on your productivity.  Some authors suggest that procrastination is putting off important tasks in favor of less important tasks or doing tasks you enjoy rather than tasks that will lead you to your goal.

There are many reasons why we procrastinate.  In my personal productivity course I discuss fear of failure and fear of success as possible causes.  In this blog post, I will look at procrastination in terms of pursuing our preferences, over doing what we should do in order to be productive.

[Image credit: Procrastination Flowchart by jean-louis zimmermann]

Procrastination: doing what you love rather than what will make you productive

One of the manifestations of your procrastination could be that you avoid the mundane, routine tasks that are necessary to realize and maintain your goals.   If you are a creative-type person, you will find yourself spending time on creating new things – new websites, blog posts or other endeavors – at the expense of doing things that are necessary to move you closer to your goals – things that would enhance your productivity in terms of goal achievement.

Sometimes we can become productive in the wrong things – we can concentrate on the 80% of things that don’t lead directly to our goals and ignore the 20% of tasks that do.  Yaro Starak describes this 8o/20 rule in the following terms:

… the important thing to understand is that in your life there are certain activities you do (your 20 percent) that account for the majority (your 80 percent) of your happiness and outputs.

If you focus only on the things that you enjoy, then you will avoid the things that are less exciting but that contribute more to your goals.  In fact, one of the things that have been identified about successful people is that each day they do first the things that they don’t like doing but see as necessary for goal achievement (before they do the things they like).  This daily discipline is a way they overcome procrastination to improve their productivity and achieve their goals in life.

So if you want to improve your personal productivity, it pays to look at the important tasks that you tend to avoid because they are routine or boring.  Ask yourself how you could give them a new priority, instead of leaving them to last (when you invariably have no time to complete them).

It may be you are putting off social bookmarking, writing that important blog post, updating your browser or making simple (but important changes) to your website – all in favor of enjoying endless interactions on websites such as Facebook or Squidoo.  Alternatively, you may be avoiding engaging on these social networks because you find logging in, reading and commenting boring tasks. 

You really have to take a close look at your procrastination and determine what is going on for you, if you want to improve your productivity.

How To Be Productive: The Internal Challenges

how to be productive

how to be productive
If you are a small business owner engaged in small business marketing, it is absolutely critical that you learn how to be productive.

There are many demands on your time through email and phone communications, staff management, stock control, product and service development, accounting and taxation, relationship building with clients and strategic planning – to name just a few demands.

On top of these demands, you may be faced with the all-consuming task of developing tenders to generate new work from existing clients or to expand your market to capture new clients. If you are engaged in writing tenders, you will often have to demonstrate nowadays that you have a Business Continuity Plan and a Business Sustainability Plan (as well as policies for every conceivable area of operations).

So just to operate effectively and profitably, it becomes important to learn how to be productive.  Improving your productivity becomes even more critical if you are trying to grow your business through your small business marketing online,

However, there are very real internal challenges that you have to face if you are to learn how to be productive for the sake of your business and its development.

The things that block you from learning how to be productive

There are many internal things that get in the road of you increasing your productivity – being able to do more with less. Fundamentally, they come down to your fears. Here are some ways that your fears may be manifested:

  • Fear of failure – you tell yourself that if you are not successful at your endeavour, then people will think ill of you or you will think poorly of yourself 
  • Fear of success – you are worried that success will bring increased visibility, unwanted attention and major changes to your lifestyle which, though desirable, are themselves very challenging 
  • Procrastination – you put off things that you know you should do to be successful, but there are often more attractive things to do 
  • Being busy on the wrong things – you spend all your time on things that are not important for your small business but you feel productive doing them (e.g. wasting hours on YouTube or Facebook or spending hours talking to your neighbouring business owner) 
  • Perfectionism – this is a hidden form of fear and relates to fear of success or failure as it stops you short of achieving your goals or dreams
  • Feeling overwhelmed – this can be because you are anxious or fearful and are not prepared to make a commitment to a course of action.

Unless you learn to overcome these internal challenges in the form of your fears, you will not be able to be productive.

The following free course on how to be productive helps you to identify and address these fears:

http://www.how-to-be-productive.com

This e-course on productivity is like dipping your toe in the water to see what it’s like.  If you want to make a real commitment to becoming productive and to realizing success, you could wade into the water and try out my productivity membership course:

http://www.how-to-be-productive.com/join

Audio on how to be productive

If you want some idea of what this course on productivity covers and how it will help you, listen to my introduction for subscribers to the membership course (4.56 mins):

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I have added audio to many of the lessons of this how to be productive membership course so that you can download them and listen to them at your leisure (on your morning or evening walk?)