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7 Major Changes in Small Business Marketing in 2011

  As 2011 comes to a close, it is instructive to reflect on the massive changes to small business marketing that occurred during the year and to look at their implications.   These changes were driven by a number of landmark events that spawned innovations. One of the key drivers of the changes that small business marketing […]

How to Use Wizzley to Market Your Small Business Online

Wizzley provides a great platform for you to market your small business, your personal profile and your products and services. Wizzley is an online writer’s community that incorporates social networking and article writing/article marketing.   The writer’s platform is easy to use with a range of modules that can be plugged into an article with a click – […]

Flickr – Photo Sharing to Build Your Small Business Profile

Flickr is the premier, dedicated photo-sharing site on the Internet. It provides an ideal medium for personal branding and a great source of images for content creation.  So you can approach Flickr, a social networking site, as both a contributor and a consumer.   Why would you bother with Flickr? Flickr is ranked the 35th most […]

Free Public Domain Images from Pixabay for your Blog

  Pixabay.com provides free public domain  images that you can use in your blog without the requirement to acknowledge the source. You are free to use Pixabay images for commercial use, without seeking permission.  There is no cost for these high quality images. The range of public domain  images is not as extensive as you […]

Company Status Updates on LinkedIn: A Boost for Small Business Marketing

  On the 6th October 2011, LinkedIn introduced Company Status Updates for Company Pages that were launched about a year ago.  LinkedIn Status Updates provide a new, powerful avenue for small business marketing online as LinkedIn is the largest online professional network in the world with over 120 Million members.  This new status feature gives further […]

RedGage: Social Bookmarking with a Difference

  Social Bookmarking is designed to create online bookmarks that store information about your small business. Sites that provide social bookmarking often have a high Page Rank with Google so information bookmarked on these sites can provide quality backlinks to your own small business website/blog.  This, in turn, increases the value of your own site […]

Social Media: Where Are Your Customers Conversing?

  With the growth of social media, small business owners face new challenges in terms of locating their clients/customers.  Added to this is the fact that recent estimates show that 80% of people who have access to the Internet start their search via the Web, not via printed media (e.g. Yellow Pages or newspapers). One […]

Are Your Listings in Local Business Directories Accurate?

I was checking the search results for my business name, Merit Solutions Australia, in Google and was surprised with the results from local business directories. A lot of the entries in the first two pages of Google results were listings from local business directories. These directories create business listings (much like Google and Facebook have done […]

Small Business Marketing: A Personal Odyssey

Our small business was created in 1996 and following the Global Financial Crisis (GFC) in 2008, we found that we had to become actively engaged in online small business marketing. Up until the GFC, our gross income had been growing at around 20% per year and we did not have to actively market our small […]