web analytics

What Do You Know About Your Customers?

Effective small business marketing relies on a sound knowledge of your customers (current and potential).  Survey tools, such as SurveyMonkey, can help you gain the necessary knowledge about your customers. To be effective, small business marketing must be targeted and this requires a deep knowledge of your customers.  For example, with LinkedIn Ads you can […]

Company Status Updates on LinkedIn: A Boost for Small Business Marketing

  On the 6th October 2011, LinkedIn introduced Company Status Updates for Company Pages that were launched about a year ago.  LinkedIn Status Updates provide a new, powerful avenue for small business marketing online as LinkedIn is the largest online professional network in the world with over 120 Million members.  This new status feature gives further […]

Small Business Marketing: A Personal Odyssey

Our small business was created in 1996 and following the Global Financial Crisis (GFC) in 2008, we found that we had to become actively engaged in online small business marketing. Up until the GFC, our gross income had been growing at around 20% per year and we did not have to actively market our small […]