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How to Create LinkedIn Ads: The Basic Steps

Linkedin Ads is a great medium for targeted advertising for business-to-business (B2B) marketing or where the market for your small business can be segmented by profession, job title or company.  Now with over 130 million members, the LinkedIn professional network allows small businesses to get their message across to a highly targeted audience. Good conversion […]

Why Use LinkedIn Ads for Small Business Marketing?

LinkedIn Ads have a number of distinct advantages for small business marketing, particularly for businesses in the professional sector.   We decided to use LinkedIn Ads to raise awareness of, and participation in, one of our new training workshops.   This approach was designed to complement our normal email marketing campaign for our human resource consulting business. […]