Real world advice and tips for small business marketing
Ron Passfield, PhD, is Marketing Director for his family-owned, human resource consulting business, Merit Solutions Australia. If you are looking to outsource your small business marketing, join Ron and his international colleagues at Online Branding Architects. If you want to improve your own productivity, subscribe to Ron's free e-course on improving personal productivity.
Force Field Analysis is one of many goal planning techniques that you can use as a small business owner or online marketer. Often you will find that your approach to goal planning and goal achievement proves to be inadequate or incomplete (the evidence lies in the fact that you may not achieve your goals). The beauty of Force [...]
Indecision has a major impact on productivity – in fact, it can cripple your productivity. When you are undecided, your cannot focus or gain momentum in a particular direction. You spend all your energy on the decision process rather than taking action. Have you experienced yourself ‘going around in circles’ – unable to decide which [...]
Procrastination can have many manifestations but ultimately it impacts heavily on your productivity. Some authors suggest that procrastination is putting off important tasks in favor of less important tasks or doing tasks you enjoy rather than tasks that will lead you to your goal. There are many reasons why we procrastinate. In my personal productivity [...]
Writer’s block is the curse of all writers, whether writing online or offline. Even the great novelists report that at times they experienced writer’s block. In an earlier blog post, I offered suggestions on how to achieve your daily blogging goal. That blog post on daily blogging focused mainly on creating productive habits and [...]
I’ve been reflecting on how focus has helped me to improve productivity with respect to blogging. Over the last 3 months, I have written 80 blog posts for my Small Business Odyssey blog (from 400 to 1000+ words each), while in the previous three months I wrote only one blog post. This improved productivity [...]
One of the great boosts to our efficiency and productivity of late has been the new business contract we have established with our ISP (Internet Service Provider). Over the past 12 months, the competition between ISP’s in Australia and overseas has intensified. One result of this is that ISP’s are now starting to bundle up services [...]
Animoto is a state-of-the-art program that enables you to very easily convert photos into animated, music videos. In a previous post, I discussed three levels of membership of Animoto – Free, Plus and Business. In this post, I want to focus on how I created an Animoto video from photos taken during my recent [...]
Over the weekend, I spent two days in a cabin in Montville, a mountain village on the Blackall Range in Queensland, Australia. It was great to take in the mountain air and the glorious vistas and to stroll through Montville village, an arts and craft centre that I featured in one of my Squidoo [...]
Sounds of moutain birds, Montville - recorded with Samsung S11 Voice Recorder [ 1:18 ] Play Now | Play in Popup | Download
There are many things that work against you when you attempt to achieve daily blogging. However, the effort to maintain a daily blogging schedule is well worth it. I noticed that since I have missed a few days of publishing Small Business Odyssey, the Alexa ranking has changed from 860,000 to 1,100,000 – in other [...]
If you are a small business owner engaged in small business marketing, it is absolutely critical that you learn how to be productive. There are many demands on your time through email and phone communications, staff management, stock control, product and service development, accounting and taxation, relationship building with clients and strategic planning – to [...]
Welocme to Dynamic Productivity - Learn How to Be Productive [ 4:56 ] Play Now | Play in Popup | Download