web analytics

About Ron Passfield

Ron Passfield, PhD, is Marketing Director for his family-owned, human resource consulting business, Merit Solutions Australia. Subscribe to Ron's free e-course on improving personal productivity to achieve more with your small business marketing. Ron recommends SEOPraxis .com for quality, affordable web services - Wordpress website design, SEO and web hosting.

How To Write A Google+ Review

Google has begun to give a social ranking to websites and a key element in that ranking is the Google+ review.  So if you have not got any reviews for your Google+ Local website, now is the time to start.  There are some traps in this, so I thought I would create this post on […]

WordPress Backup Creator: Backup, Clone and Transfer Your WordPress Blogs

The WordPress Backup Creator takes the pain and anxiety out of three important tasks – backup, clone and transfer your WordPress blog. If you have ever tried to backup your WordPress blog or transfer it to another web host, you will appreciate the angst involved and the complexity of the task, particularly if you want […]

Integrating Online and Offline Marketing: Snap South Brisbane

  Snap South Brisbane provides an excellent example of how to integrate offline and online marketing through the use of a creative business card.   Snap was a traditional printing business that has diversified into web design, online marketing, email marketing, e-publications and QR Codes.  In the process, Snap offers integrated offline and online marketing services.  […]

Pinterest: Pinlet Magic for Small Business Marketing

Pinterest is a social networking site where people share images and photos by adding them to “pinboards”.  It has achieved phenomenal growth – growing faster than Twitter and Facebook during the same early stages of its growth.  Pinterest is now the 3rd ranked social networking site behind Facebook and Twitter and is ranked 39th in […]

Developing a Small Business Plan in Times of Economic Crisis

It’s difficult to develop a small business plan when you are confronted with an economic crisis which impacts differentially in parts of your market.  Some aspects of your marketplace may suffer severe downturn while others experience growth.  Even in our marketplace, the public sector, you can experience severe downturns. The challenge is to develop flexibility […]

Pinterest and Copyright: Where Do You Stand?

Pinterest changed its Terms of Service with effect from 6 April 2012 and reinforced its stance on copyright.  This was in response to a growing debate on the Internet concerning copyright issues and the impact of Pinterest on particular groups such as professional photographers, sites that sell images, websites with original images and photo sharing […]

Easy Video Press: Video Player for WordPress Blogs

[evp type=youtube]http://www.youtube.com/watch?v=ln-Xbz3TgbM[/evp]   Easy Video Press is a WordPress Plugin that makes it very easy to play videos on your WordPress blogs.  You can play videos uploaded from Amazon S3, YouTube or your computer. You also have the option of customizing the video player – e.g. color of the background, buttons or outline.  You can […]

Eckhart Tolle: Aligning Outer Purpose with Inner Purpose

Eckhart Tolle discusses the need to align your outer purpose (taking action in everyday life) with your inner purpose. He describes this ‘awakened doing’ as a means to transforming your life and work. The secret to achieving the alignment is consciousness – in this way your daily activity can be infused with your inner purpose. […]

Small Business Marketing: Lessons from Eckhart Tolle

As far as I know, Eckhart Tolle does not write about small business marketing.  However, his focus on creating a better life through consciousness has profound implications for small business owners and their marketing efforts.  So profound, in fact, that I am unlikely to offer more than a surface exploration of Eckhart Tolle’s writing and […]

WordPress Websites: Policies for a Legal Website

If you are going to create or maintain a WordPress website, you have to ensure that you have the policies necessary to have a legal website.  While there are legal requirements surrounding websites (such as Privacy Policy, Disclaimer, Earnings Disclaimer), Google also takes into account the existence of the legal policies when determining the value […]