Watch the Visitors to Your Website!

boost website traffic

boost website traffic

 

A new WordPress Plugin, WPClicks, enables you to watch your website traffic.  You can literally see where your visitors go on your site and in what order they visit your web pages.

This very clever and useful WordPress Plugin even produces a video so you can visually track what pages your visitors viewed and in what sequence.

WP Clicks also provides web traffic stats in terms of direct, referred and search traffic.  You can see the visitors who came to your site directly (entered your web address in their browser) or were referred from some other site or found your site through a search engine.  It identifies referring sites so that you can investigate where your referral traffic is coming from.

This intelligence enables you to edit your website to remove blockages, dead-ends and repetition.  It also gives you insight into what pages are of interest to visitors, so that you can adapt your pages accordingly.

Now small business marketers will be able to track the behaviour of their web traffic, improve their website design and enhance their conversion rates through the new WordPress Plugin, WPClicks.

How to Install a WordPress Plugin

wordpress plugin menu

A WordPress Plugin is software that extends the functions of the basic WordPress program.  Plugins enable you to import or export information, increase the security of your blog, enhance search engine optimisation (SEO) and undertake an endless range of tasks designed to improve the functionality of your WordPress blog.   When I last looked there were over 17,00 plugins in the WordPress Directory (with over 235 Million downloads).

Installing a WordPress Plugin

WordPress makes it very easy to install plugins.  There are a series of steps you can follow which are guaranteed to work 95% of the time, so have a go without fear.  I will list out the steps here, so you can follow easily.

Step 1: Download the WordPress Plugin to your computer

To locate a WordPress Plugin, you can visit the WordPress Directory, search available plugins from within the admin area of your blog or undertake a Google search for the specific WordPress Plugin you are looking for. Many WordPress Plugins are free but some of the more sophisticated ones have a fee.  Important Note: For most plugins you will download a zip file which you should place in a designated folder on your computer (I call mine “WordPress Plugins”).

Step 2: Upload the WordPress Plugin to your blog

There is a Plugin Section in the Admin menu (yourblogURL/wp-admin) of your WordPress blog.  As the following image shows, the options available under this menu section are “Installed Plugins”,  “Add New”, “Editor” and “Akismet Configuration”.   Akismet is one of the installed plugins that comes with your basic WordPress blog and is designed to handle comment spam.

wordpress plugin menu

 

You need to click on the “Add New” option and the following image will display.  Here I have subsequently clicked on “upload” (bolded) to start the upload process:

upload WordPress Plugin

You then use the “browse” button to locate the zip file for the WordPress Plugin on your computer.  Once you have highlighted the file in the relevant folder on your computer, you press the “INSTALL NOW” button.  Note:  WordPress Plugins are usually uploaded as zipped files (do not unzip the file unless specifically instructed to do so by the developer).

Step 3:  Activate the WordPress Plugin

You need to make sure you click the “activate” button once you see that the Plugin has been successfully uploaded.  This activate button effectively integrates the Plugin with the WordPress Program.   Once a plugin has been uploaded, it is added to the Installed Plugins list.

Step 4: Read the WordPress Plugin instructions carefully

Each Plugin comes with its own set of instructions re setup and operation.  In most cases, you will need to complete some data fields to specify what options you want.  For example, in the installed plugin listing for the All in One SEO Plugin you will see this set of instructions/options:

“Out-of-the-box SEO for your WordPress blog. Options configuration panel | Upgrade to Pro Version | Donate | Support | Amazon Wishlist

WordPress Plugin can open up a whole new world of functionality for your WordPress blog and enable you to automate many tasks associated with blog post and comment management, marketing of your small business online and presentation of information to readers and the search engines.