web analytics

Developing a Small Business Plan in Times of Economic Crisis

It’s difficult to develop a small business plan when you are confronted with an economic crisis which impacts differentially in parts of your market.  Some aspects of your marketplace may suffer severe downturn while others experience growth.  Even in our marketplace, the public sector, you can experience severe downturns. The challenge is to develop flexibility […]

Google Plus: A Lesson in Persistence for Small Business Marketing

Google’s persistence in developing its new social network, Google Plus, provides a key lesson for small business marketing.  Google obviously sees Google Plus as an evolution, not an end point.  You only have to see the frequency of updates and changes to Google +, to realize that Google’s persistence in developing a state-of-the-art social network […]

Google+ Photos – Share Your Photos to Promote Your Personal Profile and Small Business Brand

Google+ photos adds another dimension to the Google Plus social network and provides additional opportunities for small business marketing and branding. The Google + photos option is accessible via your Google Plus home page by clicking on the photo icon as illustrated below: When you click on the photos icon, you will see a menu on […]