Tag: decision making

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Force Field Analysis: A Strategic Approach to Goal Planning

goal setting

Force Field Analysis is one of many goal planning techniques that you can use as a small business owner or online marketer.

Often you will find that your approach to goal planning and goal achievement proves to be inadequate or incomplete (the evidence lies in the fact that you may not achieve your goals). The beauty of Force Field Analysis for goal planning is that it offers a strategic way to approach your goals. It is easy to use, but incredibly powerful.  It can give you new insights into what is getting in the road of your goals, including lack of awareness of your strengths and the inability to capitalise on them.  It will also help you identify the things that you need to work on and strategies you need to employ to achieve your goals.

I’ve used this approach, as an organizational consultant, since the early 1980’s with small business owners, managers in organisations (public and private sectors), university faculties and doctoral/masters students. I have also used Force Field Analysis with colleagues in action learning groups as we planned our career transitions.

[Image credit: Goal by Sean MacEntee]

How to use Force Field Analysis for goal planning

Force Field Analysis was first used by Kurt Lewin in 1946 when he was working with minority social groups.  What struck him was how people were becoming stuck in their disadvantaged position in society.  He needed a way to help them move beyond where they were now – to achieve their life goals.  

Lewin was acutely aware that many things conspired to maintain the status quo.  He realized that what gave effect to the current situation for these people was a group of hindering and helping forces that created the current equilibrium represented by the status quo.  He recognized that if you analyzed these forces and put in place strategies to address them, you could change the equilibrium and move towards your goal.  Hence the name, Force Field Analysis – analysis of the helping and hindering forces within a particular arena (field).  Lewin was able to create major social change by using this method with people who were suffering social disadvantage.

So it is with any goal you wish to pursue, whether expanding your small business, developing your small business marketing online or improving personal productivity.  Once you identify what is helping you move towards your goal (helping forces) and what is hindering you (hindering forces), you can plan concrete strategies to address these forces.

Specifically, you can work out ways to strengthen the helping forces and weaken the hindering forces – thus changing the equilibrium of the current situation and enabling you to move towards your goal.  It’s this two-way approach that creates the major shift.  So it is not enough just to work on the hindering forces, you also need to strengthen the helping forces.

Force Field Analysis: An Example of Goal Planning

Let’s assume that you have set a goal, “To be effective in small business marketing online”.  I have developed an example Force Field Analysis based on an imaginary set of forces (helping and hindering) that are impacting on your goal achievement.  Ideally, you would do this analysis with at least one other person, but you can definitely do it by yourself. 

So what you have here is the second rung of goal planning – you have a goal in mind and now you have to establish sub-goals and strategies to move forward.  Force Field Analysis helps you to do this as illustrated in the example below:

FORCE FIELD ANALYSIS 

GOAL:  To be effective in small business marketing online


Hindering Forces


Helping Forces

1. lack of time

 1. good brand recognition
2. lack of knowledge

2. motivated
3. don’t know where to start 3. have a good speaking voice
4. not a good writer 4. have friends who are good at small business marketing
5. have no presence on social networks 5. access to good online resources
 6. don’t know how to create a WordPress blog 6. prepared to have a go

 

So now you have to decide which helping forces you will strengthen and which hindering forces you will work to reduce. So some options might be:

In relation to the helping forces, you might employ two or more of these strategies to strengthen the things that are working for you:

  1. develop a podcast blog (to build on your speaking capability)
  2. set clear, achievable milestones to maintain your motivation
  3. use specialists in online branding to strengthen your brand online
  4. talk to your friends about what works for them
  5. study up on your online resources with a particular focus and goal in mind
  6. join a small business online forum or group on one of the social networks.

To reduce the impact of hindering forces you might decide to do two or more of the following:

  2. use your online resources to build your knowledge (in a focused way)
  3. purchase a resource that covers “small business marketing online”
  4. outsource your writing
  5. start with one social network that you are comfortable using, e.g. Squidoo or LinkedIn, and build from there
  6. outsource the design of your WordPress blog to a web design service.

Force Field Analysis has many applications including evaluation of outcomes and processes.  MindTools.com explains how to use Force Field Analysis for decision making and offers a free worksheet for using the tool. 

Force Field Analysis offers a comprehensive approach to goal planning and has been proven over many years to help small business organisations and individuals achieve their goals.

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Is Indecision Crippling Your Productivity?

indecision - tapping pencil

indecision - tapping pencil

Indecision has a major impact on productivity – in fact, it can cripple your productivity.  When you are undecided, your cannot focus or gain momentum in a particular direction.  You spend all your energy on the decision process rather than taking action.

Have you experienced yourself ‘going around in circles’ – unable to decide which direction to move in?  Or have you sat there at your table endlessly tapping your pencil (as in the image above) – and becoming agitated by the pain of the decision process?  Indecision can not only detract from our positive energy, it can also create negative energy and lead to exhaustion and depression.  The best antidote for depression is action – but indecision prevents us taking action and becoming productive.

[Photo credit: Tapping Pencil by Rennett Stowe]

Dealing with indecision to improve your productivity

Sometimes indecision is a result of too many opportunities.  If you try to pursue every opportunity, you will dissipate your energy and achieve very little on any front – you need to grasp the nettle and make a decision.  Until you do decide, your indecision will erode your energy and your productivity.  You will spend all day ‘tapping pencils’.

It’s always hard to make that decision – you are torn between too many alternatives.  Your emotions tell you one thing and your mind another.  Deciding is about making a choice between alternatives – in the process you not only decide what you will do, but also what you will not do.  This exclusion process is the hard part of decision making.  Often, we really don’t decide – we say that we are going to do one thing and then continue to do the other thing in our ‘spare’ time.  The net result is that our productivity suffers and we are unable to give the one important thing our full focus.

Making the decision – a process to improve productivity and overcome indecision

There are many decision making processes you can use and sites like MindTools offer great advice and tools for decision making.  One of the decision making approaches that I have used recently (and found very useful) is the cost/benefit analysis approach.

Basically, you look at the likely benefits (upsides) and costs (downsides) for each option you are considering and evaluate the overall net value of each option.  You need to decide then which option will give you the greatest net value (benefits over costs).  It pays to do this process with someone else and talk through your analysis and decision dilemmas.  Often another person can offer an alternative perspective and help you make your decision.

While ever you are stuck in indecision, you can’t move forward and your productivity will definitely suffer.