Real world advice and tips for small business marketing
Google has begun to give a social ranking to websites and a key element in that ranking is the Google+ review. So if you have not got any reviews for your Google+ Local website, now is the time to start. There are some traps in this, so I thought I would create this post on [...]
Bradley Horowitz interviewed Eckhart Tolle at Google and discovered Tolle’s views on technology and consciousness. The interview in front of Google staff is available on YouTube or can be played directly from this blog (90 minutes - 60 minutes interview and 30 minutes Q & A). It would be a bit of a stretch to call it an ‘interview’ [...]
Google Plus is Google’s new social network launched in June 2011. Google+ will be an integral element in small business marketing into the future. It will not only enable you to build your personal profile but also build your business brand online. Google Plus membership has already reached 62 Million and is growing at the rate of 625, [...]
Google has created over 49 Million websites for businesses around the world in the form of Google Places. These Google-generated websites contain basic information such as business name and address and a Google location map. They contain Google’s “best guess” about relevant company information and location. However, the latest stats show that only 2% of these [...]
As 2011 comes to a close, it is instructive to reflect on the massive changes to small business marketing that occurred during the year and to look at their implications. These changes were driven by a number of landmark events that spawned innovations. One of the key drivers of the changes that small business marketing [...]
Let’s talk about Squidoo and its relationship with Google. Google and Squidoo have some goals in common. For example, they both want original content on websites (lenses) that are frequently updated. They both want quality and not spam. They each want to see the searcher satisfied when they use their respective platforms. One of the [...]
Squidoo was designed for marketers by an Internet marketer, Seth Godin. So Seth Godin’s Internet marketing principles are embedded in the Squidoo platform design. In this post, I’ll explore some of the characteristics of the Squidoo platform design and how you can best make use of these features to further your small business marketing. [Image [...]
Google’s Webmaster Tools provides a set of diagnostics that enable you to make necessary repairs to your website. The information covers issues like the presence of Malware, duplicate pages, missing links (404 errors) and suggestions re improvement in HTML. So it seems the Google Bots are not so lazy after all! Some of the information [...]
When I discussed Webmaster Tools earlier, I mentioned the need to create a sitemap for your website and submit it to Google. I will discuss how to do the creation and submission of a site map in this post because it is critical to the indexing of your website by Google and determines how your [...]
Google’s Webmaster Tools (GWT) show you clearly how Internet users find your website through Google’s search results. You can learn, for example, what search terms result in your site being displayed and which of these are the top queries for your website. Registering with Google Webmaster Tools and verifying your website You need to [...]