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Why Use LinkedIn Ads for Small Business Marketing?

LinkedIn Ads have a number of distinct advantages for small business marketing, particularly for businesses in the professional sector.   We decided to use LinkedIn Ads to raise awareness of, and participation in, one of our new training workshops.   This approach was designed to complement our normal email marketing campaign for our human resource consulting business. […]

10 Top Tips for Small Business Marketing on LinkedIn

 Here are 10 top  tips for building your LinkedIn presence together with tactics and strategies for marketing your small business.  LinkedIn is growing in status and size, so a presence on this site is becoming increasingly important for small business owners. #1. Make the most of your LinkedIn Profile Your profile is the core of […]

Company Status Updates on LinkedIn: A Boost for Small Business Marketing

  On the 6th October 2011, LinkedIn introduced Company Status Updates for Company Pages that were launched about a year ago.  LinkedIn Status Updates provide a new, powerful avenue for small business marketing online as LinkedIn is the largest online professional network in the world with over 120 Million members.  This new status feature gives further […]