RedGage: Social Bookmarking with a Difference

RedGage Social Bookmarking

 

Social Bookmarking is designed to create online bookmarks that store information about your small business.

Sites that provide social bookmarking often have a high Page Rank with Google so information bookmarked on these sites can provide quality backlinks to your own small business website/blog.  This, in turn, increases the value of your own site in the “eyes” of Google.

RedGage is a social bookmarking site with a difference:

  • it combines social bookmarking with social networking
  • enables you to earn a (small) income just from sharing your content
  • provides bookmarking for images, photos, videos, blog posts, and other web content
  • provides a blogging platform to enable you to add blog posts on site

When you share your content on RedGage, you can build links to your own online content so that you generate traffic from within RedGage and via Google’s search results.

As with other social networking sites, RedGage provides a “profile” panel where you can add information about yourself and create links to your website/blog.

You could feature your small business products/services through RedGage by way of images, videos, links and by creating blog posts on the site.  The blogging platform is really an excellent addition and underutilized by most RedGage members.  It has all the edit features you would want and enables you to embed images and videos.

The RedGage community is very supportive and appreciates quality images and uploads.  Like other social networking sites, you gain visibility by commenting constructively on other people’s content and by regularly adding your own content.

For more information on RedGage and its marketing potential, visit my Squidoo lenses:

RedGage can be a valuable addition to your social bookmarking and an integral part of your social media marketing.

Small Business Marketing: A Personal Odyssey

Human Resource Consultancy

Our small business was created in 1996 and following the Global Financial Crisis (GFC) in 2008, we found that we had to become actively engaged in online small business marketing.

Up until the GFC, our gross income had been growing at around 20% per year and we did not have to actively market our small business.  Most business arrived by word of mouth through the professional services provided by our HR consultants.

However, with the GFC, our business income dropped by 50% in six months.  So we had to look at ways to improve the income from our small business.

We decided to do three core things:

  1. expand our service offerings (e.g. include training)
  2. broaden our client base
  3. actively engage in online marketing for our small business

 

In 2010, we engaged Anne Corcino to redesign our static website into a dynamic WordPress website.  Anne’s website services are offered through her small business, SEO Praxis.

The new website design became a real platform for our online small business marketing.  Our HR consultants were proud of our site and our clients were suitably impressed.  Because the site was built on a WordPress platform, it has SEO embedded and is easy to update and add value.  Our RSS feed from the blog is an important aspect of our marketing.

What I will report here is my own experiences and ideas in marketing our small business.  So this blog is very much my small business odyssey – my journey into the challenges of small business marketing.