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Google+ Business Page for Your Small Business Marketing

Since November 2011, Google has offered small businesses the opportunity to create their own Google+ Business Page.  This is a direct challenge to the supremacy of Facebook Fan/Business Pages.  It is a wise addition for anyone engaged in small business marketing.   The Business Page is really valuable if you actively build your circles on Google+ […]

Google +1 Button: Your Road to Increased Visibility

  The Google +1 button acts in a similar way to the Facebook ‘Like” button.  However, the Google +1 button has more far reaching effects and is likely, in the long run, to impact heavily on the effectiveness of your small business marketing. The Google +1 button is not just a ploy to challenge Facebook’s […]

Google+: Why Small Business Must Get Involved with Google Plus

Google Plus is Google’s new social network launched in June 2011.  Google+ will be an integral element in small business marketing into the future.  It will not only enable you to build your personal profile but also build your business brand online.   Google Plus membership has already reached 62 Million and is growing at the rate of 625, […]

Google Local Places: Critical for Small Business Marketing

Google has created over 49 Million websites for businesses around the world in the form of Google Places.  These Google-generated websites contain basic information such as business name and address and a Google location map.  They contain Google’s “best guess” about relevant company information and location. However, the latest stats show that only 2% of these […]

7 Major Changes in Small Business Marketing in 2011

  As 2011 comes to a close, it is instructive to reflect on the massive changes to small business marketing that occurred during the year and to look at their implications.   These changes were driven by a number of landmark events that spawned innovations. One of the key drivers of the changes that small business marketing […]

Christmas is Coming: How Many of Your Customers Celebrate Christmas?

Christmas is a very special time of the year for many people worldwide but do you know how many of your customers do not celebrate this festive season? There was an article in ‘The Australian‘ newspaper recently that highlighted the fact that our old assumptions about demographics could be very wrong in relation to the […]

Online Tenders: The Lifeblood of Business to Business Marketing

  Business to business is a tough arena for small businesses in slow economic times and the online tender process may prove to be the lifeline for many such organizations.   Small businesses engaged in consultancy, such as our human resource consultancy business, rely heavily on the business to business market and hence the tender process […]

Leverage Your Blogging: Create a Small Business Ezine

One of the easiest ways to leverage your blogging, is to create your own small business ezine.   An ezine is basically an email newsletter where you share articles, news and blog posts with members of your mailing list (customer list).  This approach to small business marketing serves multiple purposes and achieves leverage on a number […]

Squidoo is a Marketing Platform

Squidoo was designed for marketers by an Internet marketer, Seth Godin.  So Seth Godin’s Internet marketing principles are embedded in the Squidoo platform design. In this post, I’ll explore some of the characteristics of the Squidoo platform design and how you can best make use of these features to further your small business marketing. [Image […]

Linking Your Squidoo Lenses

  The key benefit of linking your Squidoo lenses is to demonstrate your expertise in a particular topic or niche.  Another benefit is that readers are more inclined to follow links to related lenses than to something that does not relate to their search term.  Both of these benefits can provide substantial assistance to your small […]