web analytics

7 Major Changes in Small Business Marketing in 2011

  As 2011 comes to a close, it is instructive to reflect on the massive changes to small business marketing that occurred during the year and to look at their implications.   These changes were driven by a number of landmark events that spawned innovations. One of the key drivers of the changes that small business marketing […]

Squidoo Has a Special Relationship with Google

Let’s talk about  Squidoo and its relationship with Google.  Google and Squidoo have some goals in common.  For example, they both want original content on websites (lenses) that are frequently updated.  They both want quality and not spam.  They each want to see the searcher satisfied when they use their respective platforms.  One of the […]

Squidoo is a Search Engine!: Implications for Small Business Marketing

Squidoo is a search engine in its own right with other 2.5 Million lenses focused on key topic areas.   Even experienced lensmasters tend to forget this aspect of Squidoo. As Squidoo grows so does its data base of information.  So if you are searching for information on specific topics, you will increasingly find quality, focused […]