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Google+: Why Small Business Must Get Involved with Google Plus

Google Plus is Google’s new social network launched in June 2011.  Google+ will be an integral element in small business marketing into the future.  It will not only enable you to build your personal profile but also build your business brand online.   Google Plus membership has already reached 62 Million and is growing at the rate of 625, […]

7 Major Changes in Small Business Marketing in 2011

  As 2011 comes to a close, it is instructive to reflect on the massive changes to small business marketing that occurred during the year and to look at their implications.   These changes were driven by a number of landmark events that spawned innovations. One of the key drivers of the changes that small business marketing […]

Squidoo Has a Special Relationship with Google

Let’s talk about  Squidoo and its relationship with Google.  Google and Squidoo have some goals in common.  For example, they both want original content on websites (lenses) that are frequently updated.  They both want quality and not spam.  They each want to see the searcher satisfied when they use their respective platforms.  One of the […]

Squidoo is a Marketing Platform

Squidoo was designed for marketers by an Internet marketer, Seth Godin.  So Seth Godin’s Internet marketing principles are embedded in the Squidoo platform design. In this post, I’ll explore some of the characteristics of the Squidoo platform design and how you can best make use of these features to further your small business marketing. [Image […]

Squidoo is a Search Engine!: Implications for Small Business Marketing

Squidoo is a search engine in its own right with other 2.5 Million lenses focused on key topic areas.   Even experienced lensmasters tend to forget this aspect of Squidoo. As Squidoo grows so does its data base of information.  So if you are searching for information on specific topics, you will increasingly find quality, focused […]