web analytics

Google Plus Hangouts with Extras – More Options for Small Business Marketing

Google is continuously innovating with Google+ and this is best illustrated through the Google Plus Hangouts with Extras facility.  This extension of Google Plus Hangouts increases the opportunities for small business marketing.  It also expands the ways that small business owners can use Google Plus Hangouts to communicate with their staff.  How to access Google […]

Leverage Your Content with Cross-Posting on Posterous

     One of the key features of Posterous is the ability to use their screen capture facility to cross post your content to your Posterous blog, even if you have published it elsewhere such as on your own website or blog..   This gives you the ability to leverage your writing and other online content. The concept […]

Audioboo: An Easy Introduction to Podcasting for Small Businesses

Listen on audioboo.fm!   Audioboo is a very easy, free podcasting platform that lets you create up to 5 minute podcasts either online or via mobile phone.  It creates the podcast, provides the MP3 player online and supports distribution. Audioboo has a Google Page Rank of 7/10 and is ranked by Alexa in the top […]

How to Use Wizzley to Market Your Small Business Online

Wizzley provides a great platform for you to market your small business, your personal profile and your products and services. Wizzley is an online writer’s community that incorporates social networking and article writing/article marketing.   The writer’s platform is easy to use with a range of modules that can be plugged into an article with a click – […]

Free Public Domain Images from Pixabay for your Blog

  Pixabay.com provides free public domain  images that you can use in your blog without the requirement to acknowledge the source. You are free to use Pixabay images for commercial use, without seeking permission.  There is no cost for these high quality images. The range of public domain  images is not as extensive as you […]

What is Your Marketing Style?

Are you aware of the marketing style that you use in promoting your small business?   Developing a consistent and congruent marketing style is one aspect of effective business branding. This point was brought home to me by Nancy Marmolejo, a visibility expert, who teaches small business owners to “step into the spotlignht”  by understanding and […]

RedGage: Social Bookmarking with a Difference

  Social Bookmarking is designed to create online bookmarks that store information about your small business. Sites that provide social bookmarking often have a high Page Rank with Google so information bookmarked on these sites can provide quality backlinks to your own small business website/blog.  This, in turn, increases the value of your own site […]

Social Media: Where Are Your Customers Conversing?

  With the growth of social media, small business owners face new challenges in terms of locating their clients/customers.  Added to this is the fact that recent estimates show that 80% of people who have access to the Internet start their search via the Web, not via printed media (e.g. Yellow Pages or newspapers). One […]

Turn Photos into Video to Promote Your Small Business

  One of the easiest ways to market your small business is to turn your photos into video.  You must have lots of photos lying around that you can use for this purpose.  However, if you want to make the most of this highly effective marketing option, you can be more deliberate about what photos […]

Are Your Listings in Local Business Directories Accurate?

I was checking the search results for my business name, Merit Solutions Australia, in Google and was surprised with the results from local business directories. A lot of the entries in the first two pages of Google results were listings from local business directories. These directories create business listings (much like Google and Facebook have done […]