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Audioboo: An Easy Introduction to Podcasting for Small Businesses

Listen on audioboo.fm!

 

Audioboo is a very easy, free podcasting platform that lets you create up to 5 minute podcasts either online or via mobile phone.  It creates the podcast, provides the MP3 player online and supports distribution.

Audioboo has a Google Page Rank of 7/10 and is ranked by Alexa in the top 30,000 sites in the world (in terms of traffic).  The dominant audience demographic is women between the ages of 35 and 54 who have postgraduate education.  The over 65 age group is poorly represented in the Audiboo’s audience.

Audioboo – online recording

Let’s check out the online version first.   The process is very simple.  Once you register you can record an audio online or upload an existing audio – Audiboo takes most formats.  You can tag (keyword) your podcast to assist the search engines to find your audio.  Audioboo will also give the location (city) of your recording (if you agree to this).

Better still, you can tell Audioboo in advance what sites should receive your podcasts automatically after each recording/upload – Twitter, Facebook, Posterous, Tumblr and/or FriendFeed.   Visitors to your site can also promote your podcast via Twitter or Facebook.  Both you and your visitors can embed the podcast on a blog or website. 

Audioboo is a great place to start if you are new to podcasting.  You can start small (maximum 5 minutes) and have the system produce your audio for easy play and distribution.

One way to start if you are nervous about speaking is to read something as a recording (e.g. an article, blog post, short chapter of an ebook).  Get used to the sound of your voice first even though reading may make you sound a little stilted.  Then you can progress to having a few notes or headings to talk to.  You can always start again and re-record – practice makes perfect.

You might even discover that you love this form of content creation and that others love your voice.   Just be yourself and genuine – it’s all part of the transparency of social media marketing.   Remember too that audio/podcasting is a very forgiving medium – people will overlook the odd stutter or break or “um” because they themselves have not been willing to give it a go.  Just do it – you will be so glad you did.

Using Audioboo with your iPhone

The Audioboo application for the iPhone is free and is a superb tool.  You can download it through iTunes or directly through the Audioboo site.

Picture this – you are with someone you want to interview.  You take a photo with your iPhone, call up the Audioboo app and start recording an interview.  When finished, touch a button to add the photo, insert tags (keywords) and touch another to upload your podcast to Audioboo.  If you set it up right, the audio will be automatically distributed to other sites such as Facebook.

Alternatively, you might be reading an ebook or listening to a webinar and you get an idea for a brief podcast.  You could just pick up your iPhone and record something via the Audioboo app.

Here’s my Audioboo site (refer to the Widget at the start of this blog post for the feed):

http://audioboo.fm/ronpass

You will notice that I have not used Audioboo much yet as I have been using the more sophisticated program, Audacity, which enables you to (1) record a lot longer audio (some of my recordings are an hour) and (2) edit extensively (something you need for longer audio recordings).

Audioboo also has some restrictions on commercial use and may charge a fee if you are overly commercial in your use of the site and its services.  As with social networking sites, overt marketing is frowned upon.

However, Audioboo has recently introduced an upgrade service, Audioboo Plus, which includes the following features:

  • 30 minutes recording time
  • enhanced iTunes settings
  • posting to Facebook fan pages

Audioboo is a great place to start podcasting for small business owners.  You can practice and build up confidence with short podcasts and then upgrade to the new Audioboo advanced service.

Thumbnail Photo Credit: Audioboo Podcasting – by pixelsebi

About Ron Passfield

Ron Passfield, PhD, is Marketing Director for his family-owned, human resource consulting business, Merit Solutions Australia. Subscribe to Ron's free e-course on improving personal productivity to achieve more with your small business marketing. Ron recommends SEOPraxis .com for quality, affordable web services - Wordpress website design, SEO and web hosting.

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