web analytics

Developing a Small Business Plan in Times of Economic Crisis

It’s difficult to develop a small business plan when you are confronted with an economic crisis which impacts differentially in parts of your market.  Some aspects of your marketplace may suffer severe downturn while others experience growth.  Even in our marketplace, the public sector, you can experience severe downturns. The challenge is to develop flexibility […]

Eckhart Tolle: Aligning Outer Purpose with Inner Purpose

Eckhart Tolle discusses the need to align your outer purpose (taking action in everyday life) with your inner purpose. He describes this ‘awakened doing’ as a means to transforming your life and work. The secret to achieving the alignment is consciousness – in this way your daily activity can be infused with your inner purpose. […]

Small Business Marketing: Lessons from Eckhart Tolle

As far as I know, Eckhart Tolle does not write about small business marketing.  However, his focus on creating a better life through consciousness has profound implications for small business owners and their marketing efforts.  So profound, in fact, that I am unlikely to offer more than a surface exploration of Eckhart Tolle’s writing and […]

Force Field Analysis: A Strategic Approach to Goal Planning

Force Field Analysis is one of many goal planning techniques that you can use as a small business owner or online marketer. Often you will find that your approach to goal planning and goal achievement proves to be inadequate or incomplete (the evidence lies in the fact that you may not achieve your goals). The beauty of Force […]

7 Ways Focus Improves Your Productivity

  I’ve been reflecting on how focus has helped me to improve productivity with respect to blogging.  Over the last 3 months, I have written 80 blog posts for my Small Business Odyssey blog (from 400 to 1000+ words each), while in the previous three months I wrote only one blog post.  This improved productivity […]

The Challenge of Daily Blogging and the Need for Improved Personal Productivity

There are many things that work against you when you attempt to achieve daily blogging.  However, the effort to maintain a daily blogging schedule is well worth it.  I noticed that since I have missed a few days of publishing Small Business Odyssey, the Alexa ranking has changed from 860,000 to 1,100,000 – in other […]

How To Be Productive: The Internal Challenges

If you are a small business owner engaged in small business marketing, it is absolutely critical that you learn how to be productive. There are many demands on your time through email and phone communications, staff management, stock control, product and service development, accounting and taxation, relationship building with clients and strategic planning – to […]

Google Plus Hangouts: Video Chat with Staff

Google Plus Hangouts offer you the ability to video chat with family, friends and acquaintances who are part of your circle and who, in turn, have reciprocated by making you part of their circles. The benefits and options associated with Google+ Hangouts are extensive and growing as Google refines this facility and small businesses find new applications […]

Google Plus Hangouts: Video Chat with Your Friends, Customers and Other Circles

Google has taken video chat to another level with its Google Plus Hangouts.  Commentators report that this feature is the real groundbreaking aspect of Google+.  Unfortunately, Google+ Hangout has not really taken off yet as Google+ members are still trying to come to grips with the many features and implications of Google Plus. Google continues to […]

Google is Integrating Google+ With Search Engine Results

Google is changing the whole landscape of Internet search through integration of Google+ with organic and paid search results. A number of prominent Internet marketers have reported recently that they are seeing this integration of Google+ in the search results and have screenshots to prove it.  Mike Brooks, for example, shows a screenshot where a […]