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Google+ Photos – Share Your Photos to Promote Your Personal Profile and Small Business Brand

Google+ photos adds another dimension to the Google Plus social network and provides additional opportunities for small business marketing and branding. The Google + photos option is accessible via your Google Plus home page by clicking on the photo icon as illustrated below: When you click on the photos icon, you will see a menu on […]

Google+ Business Page for Your Small Business Marketing

Since November 2011, Google has offered small businesses the opportunity to create their own Google+ Business Page.  This is a direct challenge to the supremacy of Facebook Fan/Business Pages.  It is a wise addition for anyone engaged in small business marketing.   The Business Page is really valuable if you actively build your circles on Google+ […]

New Year Resolutions or a Single Whole Hearted Commitment?

  It’s the time of the year that we look down from our holiday unit or survey the ocean before us and do a brainstorm of New Year resolutions.   Well that is what I have often done and sometimes it works out for me and other times I still have a long list of New […]

Google +1 Button: Your Road to Increased Visibility

  The Google +1 button acts in a similar way to the Facebook ‘Like” button.  However, the Google +1 button has more far reaching effects and is likely, in the long run, to impact heavily on the effectiveness of your small business marketing. The Google +1 button is not just a ploy to challenge Facebook’s […]

Share Content with your Circles Via the Google Plus Stream

  The Google Plus Stream is the lifeblood of Google+.  It enables sharing of information to Circles and has a lot of the characteristics of Facebook’s status updates.   You can share ideas, status updates, photos, videos, links and your location (if you really want to!). The Share box is accessible via the Google Plus homepage.   You […]

Creating Your Profile on Google Plus

Your Profile Page on Google Plus is very significant, as it is on other social networks.  Here is your opportunity to brand yourself and your small business.   Profiles on social networks are a core element of small business marketing but are often rushed and rarely updated. Google will automatically import your Google Profile if you […]

Google+: Why Small Business Must Get Involved with Google Plus

Google Plus is Google’s new social network launched in June 2011.  Google+ will be an integral element in small business marketing into the future.  It will not only enable you to build your personal profile but also build your business brand online.   Google Plus membership has already reached 62 Million and is growing at the rate of 625, […]

Google Local Places: Critical for Small Business Marketing

Google has created over 49 Million websites for businesses around the world in the form of Google Places.  These Google-generated websites contain basic information such as business name and address and a Google location map.  They contain Google’s “best guess” about relevant company information and location. However, the latest stats show that only 2% of these […]

7 Major Changes in Small Business Marketing in 2011

  As 2011 comes to a close, it is instructive to reflect on the massive changes to small business marketing that occurred during the year and to look at their implications.   These changes were driven by a number of landmark events that spawned innovations. One of the key drivers of the changes that small business marketing […]

Online Tenders: The Lifeblood of Business to Business Marketing

  Business to business is a tough arena for small businesses in slow economic times and the online tender process may prove to be the lifeline for many such organizations.   Small businesses engaged in consultancy, such as our human resource consultancy business, rely heavily on the business to business market and hence the tender process […]