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Google Plus: A Lesson in Persistence for Small Business Marketing

Google’s persistence in developing its new social network, Google Plus, provides a key lesson for small business marketing.  Google obviously sees Google Plus as an evolution, not an end point.  You only have to see the frequency of updates and changes to Google +, to realize that Google’s persistence in developing a state-of-the-art social network […]

Grow Your Google Plus Circles to Build Your Profile Online

    Circles are a core element of Google Plus.   They enable you to place people in different groupings depending on your level of association with them, e.g. friends, acquaintances, family.   Circles enable the unique privacy approach of Google Plus to operate.   You can specify which circles will have access to what information.  As I explained in my previous […]

Google+: Why Small Business Must Get Involved with Google Plus

Google Plus is Google’s new social network launched in June 2011.  Google+ will be an integral element in small business marketing into the future.  It will not only enable you to build your personal profile but also build your business brand online.   Google Plus membership has already reached 62 Million and is growing at the rate of 625, […]