wordpress – Page 2 – Small Business Odyssey

November 22, 2011

Watch the Visitors to Your Website!

A new WordPress Plugin, WPClicks, enables you to watch your website traffic. You can literally see where your visitors go on your site and in what order they visit your web pages.

This very clever and useful WordPress Plugin even produces a video so you can visually track what pages your visitors viewed and in what sequence.

WP Clicks also provides web traffic stats in terms of direct, referred and search traffic. You can see the visitors who came to your site directly (entered your web address in their browser) or were referred from some other site or found your site through a search engine. It identifies referring sites so that you can investigate where your referral traffic is coming from.

This intelligence enables you to edit your website to remove blockages, dead-ends and repetition. It also gives you insight into what pages are of interest to visitors, so that you can adapt your pages accordingly.

Now small business marketers will be able to track the behaviour of their web traffic, improve their website design and enhance their conversion rates through the new WordPress Plugin, WPClicks.

November 20, 2011November 20, 2011

How to Install a WordPress Plugin

A WordPress Plugin is software that extends the functions of the basic WordPress program. Plugins enable you to import or export information, increase the security of your blog, enhance search engine optimisation (SEO) and undertake an endless range of tasks designed to improve the functionality of your WordPress blog. When I last looked there were over 17,00 plugins in the WordPress Directory (with over 235 Million downloads).

Installing a WordPress Plugin

WordPress makes it very easy to install plugins. There are a series of steps you can follow which are guaranteed to work 95% of the time, so have a go without fear. I will list out the steps here, so you can follow easily.

Step 1: Download the WordPress Plugin to your computer

To locate a WordPress Plugin, you can visit the WordPress Directory, search available plugins from within the admin area of your blog or undertake a Google search for the specific WordPress Plugin you are looking for. Many WordPress Plugins are free but some of the more sophisticated ones have a fee. Important Note: For most plugins you will download a zip file which you should place in a designated folder on your computer (I call mine “WordPress Plugins”).

Step 2: Upload the WordPress Plugin to your blog

There is a Plugin Section in the Admin menu (yourblogURL/wp-admin) of your WordPress blog. As the following image shows, the options available under this menu section are “Installed Plugins”, “Add New”, “Editor” and “Akismet Configuration”. Akismet is one of the installed plugins that comes with your basic WordPress blog and is designed to handle comment spam.

You need to click on the “Add New” option and the following image will display. Here I have subsequently clicked on “upload” (bolded) to start the upload process:

You then use the “browse” button to locate the zip file for the WordPress Plugin on your computer. Once you have highlighted the file in the relevant folder on your computer, you press the “INSTALL NOW” button. Note: WordPress Plugins are usually uploaded as zipped files (do not unzip the file unless specifically instructed to do so by the developer).

Step 3: Activate the WordPress Plugin

You need to make sure you click the “activate” button once you see that the Plugin has been successfully uploaded. This activate button effectively integrates the Plugin with the WordPress Program. Once a plugin has been uploaded, it is added to the Installed Plugins list.

Step 4: Read the WordPress Plugin instructions carefully

Each Plugin comes with its own set of instructions re setup and operation. In most cases, you will need to complete some data fields to specify what options you want. For example, in the installed plugin listing for the All in One SEO Plugin you will see this set of instructions/options:

“Out-of-the-box SEO for your WordPress blog. Options configuration panel | Upgrade to Pro Version | Donate | Support | Amazon Wishlist”

A WordPress Plugin can open up a whole new world of functionality for your WordPress blog and enable you to automate many tasks associated with blog post and comment management, marketing of your small business online and presentation of information to readers and the search engines.

November 11, 2011November 11, 2011

Free WordPress Plugin: All in One SEO

All in One SEO Plugin is a free WordPress Plugin that enables you to very easily optimize your blog posts for the search engines. It also forms the foundation for the analysis and research conducted by the more sophisticated WordPress Plugin, SEOPressor, described in an earlier post.

As you can see from the image above, there are three main sections of the All in One SEO plugin you need to complete for each blog post to enable the search engines to readily locate your content. The three main aspects of this free WordPress Plugin are keyword, title and description.

Keyword for All in One SEO WordPress Plugin

It is really important to decide the primary keyword for your blog post (and the Free WordPress Plugin). The primary keyword should determine the title and the description. The keyword chosen should be governed by the content and the purpose of your article and your market research.

Title for the All in One SEO WordPress Plugin

The title should include the primary keyword and, where possible, another related keyword. However, it is important to avoid keyword stuffing otherwise your site will be penalized by Google. One of the real benefits of the All in One SEO WordPress Plugin is the ability to provide a catchy, “sexy” title for your blog post to engage the reader and then to have a more SEO-aware title for the search engines.

Description for the All in One SEO WordPress Plugin

The description should contain the primary keyword at least twice but needs to be conversational in nature – it has to be a meaningful sentence(s). The important thing with the description is to keep the reader in mind – who are they and what do they want in relation to your blog post? What problems or issues are you solving with your post?

Not only does the All in One SEO Plugin help you with your title and description, it also gives you a recommended length for each based on how search engines treat these aspects of blog posts.

The free All in One SEO WordPress Plugin can help you make your blog posts reader-friendly and, at the same time, improve the search engine results for these posts – thus boosting the marketing of your small business online.

November 11, 2011February 9, 2012

WordPress Plugin Guaranteed to Boost Search Engine Results for Your Blog

SEOPressor is a WordPress Plugin that enables you to achieve great search engine results for your blog posts and website pages. The Plugin is easy to install and it provides you with a means for ensuring that your blog posts are optimized for the search engines; that is, they will rank highly in the search engine results for their targeted keyword.

What the SEOPressor WordPress Plugin does

I’ve used SEOPressor to score first page results on Google for my blog posts. What this WordPress Plugin does is help you to improve the onsite SEO for your website – it identifies what aspects you can improve with minimum effort to gain better positioning in search engine results.

SEOPressor does all the work of analysis and research and reports an overall SEO score for the post/page being analyzed. It also identifies how you can improve your use and placement of keywords, font emphasis (bold, italics and underline), images and the key markers that tell Google what the post is about.

What you can do with the information from this WordPress Plugin

With this information you can improve the ranking of your blog post/page by implementing the minor changes recommended. SEOPressor will then recalculate your overall SEO score for the blog post. In this way, you are able to gain better results for your writing through higher placement in search engine results.

The Plugin also educates you so that you can consistently achieve improved traffic from search engines irrespective of what blog or website you are writing for. This is an easy way to maximize the return on your investment of your time and energy in writing.

The SEOPressor is a WordPress Plugin that improves your writing, boosts your search engine results and brings increased targeted traffic to your small business blog or website.