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Integrating Online and Offline Marketing: Snap South Brisbane

  Snap South Brisbane provides an excellent example of how to integrate offline and online marketing through the use of a creative business card.   Snap was a traditional printing business that has diversified into web design, online marketing, email marketing, e-publications and QR Codes.  In the process, Snap offers integrated offline and online marketing services.  …

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Pinterest: Pinlet Magic for Small Business Marketing

Pinterest is a social networking site where people share images and photos by adding them to “pinboards”.  It has achieved phenomenal growth – growing faster than Twitter and Facebook during the same early stages of its growth.  Pinterest is now the 3rd ranked social networking site behind Facebook and Twitter and is ranked 39th in …

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Force Field Analysis: A Strategic Approach to Goal Planning

Force Field Analysis is one of many goal planning techniques that you can use as a small business owner or online marketer. Often you will find that your approach to goal planning and goal achievement proves to be inadequate or incomplete (the evidence lies in the fact that you may not achieve your goals). The beauty of Force …

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Leverage Your Blogging: Create a Small Business Ezine

One of the easiest ways to leverage your blogging, is to create your own small business ezine.   An ezine is basically an email newsletter where you share articles, news and blog posts with members of your mailing list (customer list).  This approach to small business marketing serves multiple purposes and achieves leverage on a number …

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