Real world advice and tips for small business marketing
The question of the desired frequency of blogging often comes up in the context of small business marketing. In my experience, the more often I create blog posts, the more visitors I receive and the more income I earn. Google values currency of information and will give more weight in search results to a site …
Effective small business marketing relies on a sound knowledge of your customers (current and potential). Survey tools, such as SurveyMonkey, can help you gain the necessary knowledge about your customers. To be effective, small business marketing must be targeted and this requires a deep knowledge of your customers. For example, with LinkedIn Ads you can …
You have to search really hard to find someone who relates social media to small business marketing and does so in an easy-to-understand way. However, Social Media Today has achieved this sharing by assembling a panel of experts who can guide you through the social media maze. The YouTube video presented above gives great …
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Small business owners frequently turn to outsourcing instead of in sourcing for their online small business marketing. However, it has been my experience that in sourcing is a great option. Have you considered what your staff or sub-contractors are capable of doing in terms of marketing your small business online? When you allow your staff …
Continue reading “Is Outsourcing the Right Option or Should You In Source?”
I recently added Google Analytics to my small business blog and now I have a much better idea of where my web traffic is coming from and what is influencing this traffic. You can access Google Analytics if you have a Google account (e.g. Gmail). All you do is identify the site that you want Google …
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