web analytics

How To Write A Google+ Review

Google has begun to give a social ranking to websites and a key element in that ranking is the Google+ review.  So if you have not got any reviews for your Google+ Local website, now is the time to start.  There are some traps in this, so I thought I would create this post on […]

Google Plus Hangouts with Extras – More Options for Small Business Marketing

Google is continuously innovating with Google+ and this is best illustrated through the Google Plus Hangouts with Extras facility.  This extension of Google Plus Hangouts increases the opportunities for small business marketing.  It also expands the ways that small business owners can use Google Plus Hangouts to communicate with their staff.  How to access Google […]

Google Plus: A Lesson in Persistence for Small Business Marketing

Google’s persistence in developing its new social network, Google Plus, provides a key lesson for small business marketing.  Google obviously sees Google Plus as an evolution, not an end point.  You only have to see the frequency of updates and changes to Google +, to realize that Google’s persistence in developing a state-of-the-art social network […]

Google is Integrating Google+ With Search Engine Results

Google is changing the whole landscape of Internet search through integration of Google+ with organic and paid search results. A number of prominent Internet marketers have reported recently that they are seeing this integration of Google+ in the search results and have screenshots to prove it.  Mike Brooks, for example, shows a screenshot where a […]

Google+ Photos – Share Your Photos to Promote Your Personal Profile and Small Business Brand

Google+ photos adds another dimension to the Google Plus social network and provides additional opportunities for small business marketing and branding. The Google + photos option is accessible via your Google Plus home page by clicking on the photo icon as illustrated below: When you click on the photos icon, you will see a menu on […]

Google+ Business Page for Your Small Business Marketing

Since November 2011, Google has offered small businesses the opportunity to create their own Google+ Business Page.  This is a direct challenge to the supremacy of Facebook Fan/Business Pages.  It is a wise addition for anyone engaged in small business marketing.   The Business Page is really valuable if you actively build your circles on Google+ […]

Google +1 Button: Your Road to Increased Visibility

  The Google +1 button acts in a similar way to the Facebook ‘Like” button.  However, the Google +1 button has more far reaching effects and is likely, in the long run, to impact heavily on the effectiveness of your small business marketing. The Google +1 button is not just a ploy to challenge Facebook’s […]

Share Content with your Circles Via the Google Plus Stream

  The Google Plus Stream is the lifeblood of Google+.  It enables sharing of information to Circles and has a lot of the characteristics of Facebook’s status updates.   You can share ideas, status updates, photos, videos, links and your location (if you really want to!). The Share box is accessible via the Google Plus homepage.   You […]

Grow Your Google Plus Circles to Build Your Profile Online

    Circles are a core element of Google Plus.   They enable you to place people in different groupings depending on your level of association with them, e.g. friends, acquaintances, family.   Circles enable the unique privacy approach of Google Plus to operate.   You can specify which circles will have access to what information.  As I explained in my previous […]

Creating Your Profile on Google Plus

Your Profile Page on Google Plus is very significant, as it is on other social networks.  Here is your opportunity to brand yourself and your small business.   Profiles on social networks are a core element of small business marketing but are often rushed and rarely updated. Google will automatically import your Google Profile if you […]