web analytics

Leverage Your Blogging: Create a Small Business Ezine

One of the easiest ways to leverage your blogging, is to create your own small business ezine.   An ezine is basically an email newsletter where you share articles, news and blog posts with members of your mailing list (customer list).  This approach to small business marketing serves multiple purposes and achieves leverage on a number […]

Tell the Google Bots Where To Go!

  When I discussed Webmaster Tools earlier, I mentioned the need to create a sitemap for your website and submit it to Google.  I will discuss how to do the creation and submission of a site map in this post because it is critical to the indexing of your website by Google and determines how your […]

What If You Don’t Like the Search Queries Results You Are Getting?

In a previous post, I discussed how to register with Google’s Webmaster Tools and how to identify the results for search queries that bring people to your website.   The search queries results may not be what you were expecting and may, in fact, be quite disappointing.  So why would this be, given all the hard […]

Do You Know How People Find Your Website on Google?

  Google’s Webmaster Tools (GWT) show you clearly how Internet users find your website through Google’s search results.  You can learn, for example, what search terms result in your site being displayed and which of these are the top queries for your website.  Registering with Google Webmaster Tools and verifying your website You need to […]