social networking – Small Business Odyssey

May 17, 2012May 17, 2012

Pinterest: Pinlet Magic for Small Business Marketing

Pinterest is a social networking site where people share images and photos by adding them to “pinboards”. It has achieved phenomenal growth – growing faster than Twitter and Facebook during the same early stages of its growth. Pinterest is now the 3rd ranked social networking site behind Facebook and Twitter and is ranked 39th in the world in terms of website traffic.

Some interesting facts for small business owners:

Pinterest is generating more traffic to blogs than Google+, Twitter and LinkedIn combined (www.mashable.com)
Pinterest users are 10% more likely to buy than users who arrive from other social media sites*
Pinterest’s percentage of all social media driven purchases is growing and is expected to reach 40% (while Facebook will drop from 82% to 60% and Twitter drop out of the purchase picture)*
Facebook bought Instagram for $1billion to ward off competition from Pinterest.

* Source: http://mashable.com/2012/04/29/pinterest-interest/

[Image source: Screen capture taken from my Pinterest site: http://pinterest.com/ronpassfield/]

Adding images and photos to Pinterest

Pinterest enables you to create pinboards on any topic and to add pins via upload from your computer or via a pinmarklet tool which is added to your browser toolbar. So you can pin images from any website of your choice but what you have to watch here is the copyright restrictions of the source site. Some websites owners are particularly aggressive about protecting their copyright.

The pinning tool (pinmarklet) is shown below together with the image it creates:

You can see from this illustration that you have a thumbnail image taken from the website, the option to post to one of your established pinboards (using the drop-down menu) and the ability to add comments before you post. Pinterest will automatically pick up the website address of the image source. However, you can also add your website address to the comment section and it will be automatically hyperlinked (made clickable).

Some websites have the Pin Symbol to enable you to easily pin from their site. Popular sites that people pin images from are:

http://www.squidoo.com
http://www.masterchef.com.au/
http://www.wizzley.com
http://www.tumblr.com
http://www.flickr.com (Flickr has recently developed an arrangement with Pinterest to ensure that photos are properly attributed and to prevent the sharing of photos that the originator does not want to share – check out the Creative Commons Attribution option).

Pins are shared by “likes” (as with Facebook) or by being repinned by another Pinterest member. To build up your following on Pinterest, you should like pins and repin images that you are interested in and follow people you admire or who share the same interests/geographic area.

Pinterest, Pinlet Magic and small business marketing

Two types of Pinterest pinboards that are attracting heaps of traffic are quotes and inspiration. What Pinlet Magic brings to Pinterest is the ability to create your own quotes, inspirations and affirmations by using a special purpose Pinmarklet which is also added to your browser toolbox:

When you click on the pinmarklet for Pinlet Magic you see the following image:

Here are some of the features of Pinlet Magic:

you create your own quote or affirmation (in the left box)
you can decide the font, font size and font color
you can add an author name or your website address to the bottom of the quote/affirmation
you can preview the quote as you create and customize it.

Additionally, you can decide the color of your background, the border, add one of the preset colors/templates or upload an image to serve as the background. This part of the Pinlet Magic tool is very flexible:

As you can see from the extract from my Pinterest site in the header image for this post, I have two pinboards covering Inspirational Quotes and Affirmations – and I create quotes/affirmations that are consistent with the nature of my offline human resource development business.

Here’s an example of an affirmation I developed using Pinlet Magic and my own photo (the emphasis is on active listening):

Here’s another example. This time I have developed an Inspirational Quote using Pinlet Magic and my own photo of a Stradbroke Island view at sunset:

Each of these images on Pinterest has a link back to my small business website, Merit Solutions Australia.

When you purchase Pinlet Magic you also receive other resources such as sources for quotes, updates, hints and ideas and free access to a closed Facebook discussion group where a growing community shares their quotes and willingly gives “likes”, repins” and “follows” for quotes they admire.

Pinterest has opened up a new arena for small business marketing and Pinlet Magic provides a great boost to building your personal branding, business brand and website traffic.

January 1, 2012

Grow Your Google Plus Circles to Build Your Profile Online

Circles are a core element of Google Plus. They enable you to place people in different groupings depending on your level of association with them, e.g. friends, acquaintances, family. Circles enable the unique privacy approach of Google Plus to operate. You can specify which circles will have access to what information. As I explained in my previous post, one simple example of this is the ability to specify who has access to the links that you include in your Google Plus profile. [Image Credit: mrnilspeters]

You can access your circles by clicking on the ‘circles’ button at the top of your Google Plus page as illustrated below:

Adding “friends” into your Google Plus Circles

The first thing to be aware of is that you can add as many circles as you want and specify their names, e.g. work colleagues, Squidoo contacts, customers. If you add too many circles, your circles and privacy settings will become unmanageable. However, the circle facility enables you to effectively categorise your contacts and manage your communications with them – you don’t have to lump them all into one large group of ‘friends’.

You can add people to your circles by using the drag-and-drop facility provided when you click on the Circles button. The avatars of people will be displayed depending on the choices you make from the menu provided (illustrated below):

For example , if you click on “people who have added you”, you will see the avatars of all the people who have added you to a circle on their Google Plus account. However, you will not be able to see what specific circle you have been placed in by these people. If you hover over the avatars you will see whether they are already in one of your circles or how many people you have in common in your respective circles. The following image shows an example of the avatars as they will be displayed. The ones with the symbol in the top right hand corner are those who you have also added to your circles. You can work your way through the others and add people to your different circles as desired.

As I mentioned in my introductory post about Google Plus, you will also receive notifications of people who have added you to their circles. If you click on the notifications button on the Google Plus toolbar (right-hand side), you will see thumbnail images of people who have added you to a Google Plus circle and you will have the facility to easily add any of these to one of your circles (click the ‘arrow’ beside the thumbnails and you will have access to a drop-down menu).

Google Plus makes it very easy to add people to your circles. As indicated in one of the above images, when you click on the circles button, one of the options displayed is “Find People’. Google Plus explains how the resultant list of avatars is generated for you:

Find People – Our best guess for people who you may want to add to a circle. Get more suggestions by importing your contacts from your email account.

As indicated, you can actually import contacts from your email accounts – Yahoo, Hotmail or by uploading your email address book (see image below):

So Google gives you multiple options for adding people to your Google Plus circles, encourages you to expand your social network and to effectively manage your communications with your circles. You can even tailor your perosnal profile information for different circles (e.g. making personal information only available to your “family” circle). On top of this, you can specify which of your circles you want to hear from. The following YouTube video from Google Plus gives you more information on how to create and use circles:

Google Plus circles gives you a very effective way to manage your contacts, increase your online exposure and develop new sets of relationships, including those with existing and potential customers.

December 29, 2011December 29, 2011

Google+: Why Small Business Must Get Involved with Google Plus

Google Plus is Google’s new social network launched in June 2011. Google+ will be an integral element in small business marketing into the future. It will not only enable you to build your personal profile but also build your business brand online. Google Plus membership has already reached 62 Million and is growing at the rate of 625, 000 new users per day.

Why bother with Google Plus?

Google views Google Plus as extending its capability (and value) beyond its traditional search engine focus to social networking. However, these two major arenas of Google’s activity should not be seen as separate. Google has already made it clear by its own words and actions that the Google + social network will feed search engine results. It has also shown the intention to rapidly integrate other Google applications into Google Plus, its new social network.

Google has already integrated Google+ into its toolbar as shown in the images below:

This icon. ‘+Ron’ , provides a direct link to my Google+ account. In the following toolbar image, you can see how Google integrates ‘notifications’, ‘sharing’, ‘profile” (thumbnail photo) and ‘settings/help’ icons for ease of access:

As we progress through my blog posts about Google Plus, you will see that Google is deadly serious about this new social network – it is not just a new ‘plaything’. Wherever you go on Google, including the search results, you will see increasing integration of Google+. Google played around with its early social network, Google Buzz, but has since canned it to build Google Plus – all the time using Buzz as a learning laboratory. If you have any doubts about Google’s long-term commitment to Google Plus, just check out Google’s own announcements re its ongoing Google + updates.

Integrating Google Plus into your small business marketing will no longer be a nice option (initially, Google+ was invitation-only), it will be an essential element. Otherwise, you will see your online marketing progressively vanish into the background as Google takes over the foreground with its Google Plus social network.

As mentioned in my earlier post on the major changes for small business marketing in 2011, Google+ is one of Google’s strategies designed to wrest back the Number One web traffic position from Facebook. The similarities between Facebook and Google Plus will hit you immediately, so this new social network represents head-on competition with Facebook. As a small business owner, you can stand on the sidelines and watch the battle or you can engage with both these giant networks and ensure that you have a sound footing online – this is where the action is and where the people (your customers) are.

What is significant about Google Plus?

Google Plus has already been lauded for its ease of use and flexible privacy settings (addressing one of the key problem areas of Facebook). As Google+ is in its early stages, it is also possible to get access to people you would not normally be able to link to.

So here is a list of key things you can do (explained in detail in later posts):

create a comprehensive personal profile
build ‘circles’ (add people to different circles/groupings and control the access and distribution of your information via your circles)
share photos and videos
develop your ‘stream’ (similar to Facebook’s ‘News Feed’ – integrating ‘status updates’ and content such as photos or videos)
private message other people in your circles
create a hangout (an evolving facility to engage others in live conversation via video and text chat – considered by many to be the real technological breakthrough for Google Plus)
create ‘sparks’ – recommendations
build business pages (sound familiar?).

Some commentators are suggesting that with these features and the growing integration with Google’s own applications, Google Plus represents a combination of Facebook, Twitter and Flickr rolled up into one state-of-the art social network.

How to Join Google Plus

You can join Google+ via a link on the blog/website of a Google+ member. You will see the image displayed at the top of this post and the sign-up box as shown in the following screenshot:

Alternatively, you can go directly to Google Plus and click on the following image and this will take you to the signup page indicated in the above image:

Note: You will need a Google account to join Google Plus (with either sign-up option).

With each advancing day as we move into 2012, Google Plus will become more critical to small business marketing and this will be progressively explained in succeeding blog posts (which symbolically will take us into the New Year).

December 11, 2011December 12, 2011

7 Great Reasons to Use Squidoo for Small Business Marketing

Squidoo is a unique free hosting platform that gives a real boost to small business marketing. Its uniqueness flows from its easy-to-use features, strong social network, inherent marketing design, search capacity and flexibility. There is so much a small business owner can do on this social networking platform that it is difficult to encapsulate it all in one post. So I have decided to use the “sevens’ blogging approach that I introduced in my previous blog post.

It is difficult nowadays to get anything of quality that is free. Squidoo is a clear exception to this statement. Its features are state-of-the-art as it is subject to continuous improvement and refinement. The benefits for small business marketing are immense and can easily be undervalued if you have not experienced Squidoo.

In this introductory blog post, I want to outline seven (7) great reasons to use Squidoo for small business marketing and, in the process, cover the benefits and features of this marketing platform:

1. Squidoo offers free web hosting and easy-to-use webpage builder

Squidoo enables you to design web pages (called lenses) that it hosts on its own social network platform. The lenses can be on any topic (apart from some explicit exclusions put in place to prevent spam and poor quality web pages).

The easy-to-use webpage builder involves a series of modules which you can piece together to create a professional looking website. Squidoo has a wide range of modules that you can pick from to suit your focus or purpose.

The other key advantage of Squidoo is that you can make as many Squidoo lenses (websites) as you want. I have developed over 100 Squidoo lenses on a wide range of topics.

2. Squidoo provides a multimedia platform for small business marketing

Squidoo enables you to embed your YouTube videos (or those of other people) in your Squidoo lenses. You can display images from Flickr or use a special module (‘photo gallery’) to create a slideshow of your own images.

You can also add podcasts which are streamed on your Squidoo lens via Yahoo Audio Player. The way you mix and match the modules is limited only by your imagination. The key is to design lenses to match your purpose in undertaking small business marketing.

3. Squidoo offers many ways to market your small business

Squidoo provides a very easy way to present multiple aspects of your small business thus helping you to leverage your small business marketing. Here are some possible types of Squidoo lenses you could develop:

tell the story of your business origins and development with illustrations in the form of photos, diagrams and/or videos
create Squidoo lenses about the area your business is located in – attractions in the area, signifcant history, natural features or community activities
feature some of your products or services
provide educational information relevant to your niche
highlight your staff, their interests and their qualifications/skills (the personal touch)

4. Squidoo is a search engine in its own right

Squidoo has more than 2.5 Million lenses and generates its own traffic through its internal search results. Your Squidoo lenses can be featured in these results and accordingly be indexed by Google, Yahoo and Bing.

There are a range of minimum requirements to meet for your lenses to be featured, otherwise they are considered ‘Work-in-Progess’ lenses. So the advantage of building Squidoo lenses for small business marketing is not only to gain external web traffic through other search engines but also internal traffic through Squidoo’s own search engine capability.

Squidoo has algoriths like Google to rank lenses for the purpose of displaying them in their search engine results and for creating lists that highlight exceptional lenses.

5. Squidoo is a very strong social network

Squidoo places a very high value on its social network and continuously explores new ways to engage community members.

Squidoo has developed a range of community roles designed to build community and encourage member interaction. Squidoo has roles related to tutoring new members, running contests and quality control. Community organisers work within Squidoo and in the broader Internet community to communicate the benefits, features and values of Squidoo. One of Squidoo’s core values is creating the opportunity for its members to contribute to charity through the advertising revenue generated from their own lenses.

Squidoo also has a way of rewarding people who create quality lenses and manifest the values of the site. One of the ways Squidoo does this is by identifying ‘Giant Squids’ who have created 50 or more excellent lenses. For example, so far I have achieved the award of Giant Squid100 – created 100 excellent lenses as judged by Squidoo. This award gives you greater visibility on Squidoo and in other search engine results.

6. Squidoo was designed by, and for, Internet marketers

One of the key creators and owners of Squidoo is Seth Godin who is considered the world’s leading business blogger. He has also published in excess of 10 New York Bestsellers on Internet Marketing and related topics.

Squidoo embodies Seth’s Internet marketing principles and is continuously adapted and refined to meet new trends in online marketing, search engine algoriths and social media.

7. Squidoo has a special relationship with Google

Quality lenses appear high on Google’s search engine results. Google values Squidoo’s emphasis on original content, frequent updating and quality control.

Seth Godin was, at one stage, a strategic adviser to Google in relation to its development options. Google, however, still expects Squidoo to control spam and maintain quality which it does through a range of mechanisms.

Squidoo provides multiple avenues for small business marketing and enables small business owners to develop their brand, their personal profiles and to build their customer base while enhancing their personal creativity.

December 3, 2011December 3, 2011

Expand Your Business Through Your LinkedIn Connections

LinkedIn is the world’s largest online professional network with 130 Million members and thus provides a great opportunity for small business marketing. It represents a powerful network of educated, affluent and influential people.

Unlike Facebook and YouTube, which were established primarily for entertainment purposes, LinkedIn was created to develop business/professional connections. Once again, this background and purpose shape the etiquette and usefulness of this social networking site.

LinkedIn is used for multiple purposes by different groups of people. Employers seek out potential employees, job applicants display their work/professional knowledge and experience and business people seek to expand their professional and industry networks and locate business partners. Increasingly, employers are looking at the “Internet Footprint” of potential employees and LinkedIn has a pre-eminent status in this evaluation. Some organizations actually acknowledge that LinkedIn is their sole or primary source of job candidates.

For small businesses and Internet marketers, LinkedIn is a superb way to build a brand/profile that is professional and grounded. At the personal level, LinkedIn enables you to enrich your Internet profile by bringing both your offline and online knowledge and experience to the fore. It provides, like Facebook, the opportunity to integrate the personal and professional.

Here are some indicative facts about LinkedIn:

LinkedIn is ranked the 13^th most visited site on the Internet (12^th in the USA) – it ranks in the top ten sites in countries like Netherlands, India and Ireland
LinkedIn has a Page Rank of 9/10.

These stats highlight the power of LinkedIn as a medium for marketing and establishing a real professional presence on the Internet for yourself and/or your business.

If you have a LinkedIn profile, it will typically appear on the first page of Google results for a search on your own name or a search on a small business that you are part of. For example, if you search on the name of my small business, Merit Solutions Australia, you will see a number of individual LinkedIn profiles and the company’s LinkedIn profile on the first page of results.

From a search engine perspective, LinkedIn provides an excellent forum to capture attention and generate traffic for your website, company or products/services.

LinkedIn membership: the audience for small business marketing

LinkedIn is a superb site for building your online social network and creating new business connections. Here’s some interesting information about people on LinkedIn that is relevant to small business marketing:

LinkedIn is 59% male and 41% female
78% of LinkedIn members have a college or postgraduate qualification
69% of the people on LinkedIn live in theUS
Average household annual income for LinkedIn users is over $100,000
LinkedIn visitors spend about eight minutes on the site per visit and tend to browse the site from work rather than home
3 out of 4 LinkedIn members use the site for things related to their business – developing relationships, new business and business news
Compared with the overall internet population,

LinkedIn profiles show that:

– LinkedIn users are disproportionately well educated and affluent

– LinkedIn has a very strong representation of key business decision makers

– 18 to 24 year olds and people over 65 years are under-represented

– representation of other age groups is similar to the general Internet population.

[Sources (used with some statistical license): http://advertising.linkedin.com/audience/ & http://www.alexa.com/siteinfo/linkedin.com ]

Small business marketing on LinkedIn

As an overall observation, it is important to remember that heavy selling and overt, continuous promotion on LinkedIn breaches the etiquette of this professional network and will result in complaints and being ostracized. Besides if you are using this site to promote yourself and/or your business, it is essential that you present a professional demeanor and respect the rights of other people on the site. In a previous post, I listed ten top tips for small business marketing on LinkedIn.

LinkedIn is a powerful social network for small business marketing as it provides a superb opportunity to develop your professional profile, create connections and build your customer base within a highly ranked, expanding business network.