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Leverage Your Blogging: Create a Small Business Ezine

One of the easiest ways to leverage your blogging, is to create your own small business ezine.   An ezine is basically an email newsletter where you share articles, news and blog posts with members of your mailing list (customer list).  This approach to small business marketing serves multiple purposes and achieves leverage on a number […]

Squidoo Has a Special Relationship with Google

Let’s talk about  Squidoo and its relationship with Google.  Google and Squidoo have some goals in common.  For example, they both want original content on websites (lenses) that are frequently updated.  They both want quality and not spam.  They each want to see the searcher satisfied when they use their respective platforms.  One of the […]

Squidoo is a Marketing Platform

Squidoo was designed for marketers by an Internet marketer, Seth Godin.  So Seth Godin’s Internet marketing principles are embedded in the Squidoo platform design. In this post, I’ll explore some of the characteristics of the Squidoo platform design and how you can best make use of these features to further your small business marketing. [Image […]

Linking Your Squidoo Lenses

  The key benefit of linking your Squidoo lenses is to demonstrate your expertise in a particular topic or niche.  Another benefit is that readers are more inclined to follow links to related lenses than to something that does not relate to their search term.  Both of these benefits can provide substantial assistance to your small […]

Squidoo is a Search Engine!: Implications for Small Business Marketing

Squidoo is a search engine in its own right with other 2.5 Million lenses focused on key topic areas.   Even experienced lensmasters tend to forget this aspect of Squidoo. As Squidoo grows so does its data base of information.  So if you are searching for information on specific topics, you will increasingly find quality, focused […]

The Many Ways to Market Your Small Business on Squidoo

 Squidoo, as a multimedia platform, offers many ways to engage in small business marketing.  You are really only limited by your imagination so it is well worthwhile visiting Squidoo to see how other lensmasters market their small businesses. You can build Squidoo lenses that focus on various aspects of your business and at the same time […]

Stream Podcasts (MP3’s) with the Yahoo Media Player on Squidoo

One of the multimedia features of Squidoo is the option to include podcasts as part of your small business marketing on this social network platform.  Squidoo provides a setting for a Yahoo Media Player that enables you to incorporate and stream MP3’s (your own or other’s) on your Squidoo lenses.  I have found that this […]

How to Build a Squidoo Lens

  Squidoo provides so many options for small business marketing that it is important to have a design plan in place before you start building Squidoo lenses.  When designing your Squidoo lenses you also need to keep in mind the benefits provided by the Squidoo platform. Setting up Your Squidoo Lens When you first create […]

7 Great Reasons to Use Squidoo for Small Business Marketing

Squidoo is a unique free hosting platform that gives a real boost to small business marketing.  Its uniqueness flows from its easy-to-use features, strong social network, inherent marketing design, search capacity and flexibility.   There is so much a small business owner can do on this social networking platform that it is difficult to encapsulate it all in […]