web analytics

Squidoo is a Marketing Platform

Squidoo was designed for marketers by an Internet marketer, Seth Godin.  So Seth Godin’s Internet marketing principles are embedded in the Squidoo platform design. In this post, I’ll explore some of the characteristics of the Squidoo platform design and how you can best make use of these features to further your small business marketing. [Image […]

How to Develop the Habit of Daily Blogging

  Over the past 30 days I have been blogging daily (with the odd exception due to work/travel commitments).   To blog daily takes a concerted effort and systematic planning.  However, the benefits of daily blogging are well worth the effort.  Persistence pays in small business marketing. It is possible to work up to a daily […]

How Often Should You Blog?

The question of the desired frequency of blogging often comes up in the context of small business marketing.   In my experience, the more often I create blog posts, the more visitors I receive and the more income I earn. Google values currency of information and will give more weight in search results to a site […]

Tell the Google Bots Where To Go!

  When I discussed Webmaster Tools earlier, I mentioned the need to create a sitemap for your website and submit it to Google.  I will discuss how to do the creation and submission of a site map in this post because it is critical to the indexing of your website by Google and determines how your […]

Do You Know How People Find Your Website on Google?

  Google’s Webmaster Tools (GWT) show you clearly how Internet users find your website through Google’s search results.  You can learn, for example, what search terms result in your site being displayed and which of these are the top queries for your website.  Registering with Google Webmaster Tools and verifying your website You need to […]

Watch the Visitors to Your Website!

  A new WordPress Plugin, WPClicks, enables you to watch your website traffic.  You can literally see where your visitors go on your site and in what order they visit your web pages. This very clever and useful WordPress Plugin even produces a video so you can visually track what pages your visitors viewed and in what […]

Auto-Post with Posterous: Leverage Your Hard Work

Posterous enables you to broadcast your Posterous blog post (whether or not it was created by email, screen capture or onsite blogging).  You can also specify a target for a specific email post, e.g. twitter@posterous.com. You can set up the specific accounts in the “autopost” area of your Posterous site to advise where to broadcast your […]

Advanced Podcasting with Audacity

  I use Audacity for recording many of my podcasts – it’s free, easy to use and you can add music to your podcast. You simply save your podcast as an MP3 and then you can upload it to your website, blog, Squidoo lens or other social media site. Here’s the link for downloading Audacity: […]

Flickr – Photo Sharing to Build Your Small Business Profile

Flickr is the premier, dedicated photo-sharing site on the Internet. It provides an ideal medium for personal branding and a great source of images for content creation.  So you can approach Flickr, a social networking site, as both a contributor and a consumer.   Why would you bother with Flickr? Flickr is ranked the 35th most […]

Commenting on Blogs and Social Media Sites

One of the most effective means of small business marketing is commenting on blogs and social media sites.  However, commenting is something that has to be done consciously, not as a “throw away” activity.   It should be done with full awarness of the impact of your comments on your brand, on the receiver and on the social […]