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Pinterest: Pinlet Magic for Small Business Marketing

Pinterest is a social networking site where people share images and photos by adding them to “pinboards”.  It has achieved phenomenal growth – growing faster than Twitter and Facebook during the same early stages of its growth.  Pinterest is now the 3rd ranked social networking site behind Facebook and Twitter and is ranked 39th in […]

The Challenge of Daily Blogging and the Need for Improved Personal Productivity

There are many things that work against you when you attempt to achieve daily blogging.  However, the effort to maintain a daily blogging schedule is well worth it.  I noticed that since I have missed a few days of publishing Small Business Odyssey, the Alexa ranking has changed from 860,000 to 1,100,000 – in other […]

Google+: Why Small Business Must Get Involved with Google Plus

Google Plus is Google’s new social network launched in June 2011.  Google+ will be an integral element in small business marketing into the future.  It will not only enable you to build your personal profile but also build your business brand online.   Google Plus membership has already reached 62 Million and is growing at the rate of 625, […]

7 Major Changes in Small Business Marketing in 2011

  As 2011 comes to a close, it is instructive to reflect on the massive changes to small business marketing that occurred during the year and to look at their implications.   These changes were driven by a number of landmark events that spawned innovations. One of the key drivers of the changes that small business marketing […]

Squidoo is a Search Engine!: Implications for Small Business Marketing

Squidoo is a search engine in its own right with other 2.5 Million lenses focused on key topic areas.   Even experienced lensmasters tend to forget this aspect of Squidoo. As Squidoo grows so does its data base of information.  So if you are searching for information on specific topics, you will increasingly find quality, focused […]

The Many Ways to Market Your Small Business on Squidoo

 Squidoo, as a multimedia platform, offers many ways to engage in small business marketing.  You are really only limited by your imagination so it is well worthwhile visiting Squidoo to see how other lensmasters market their small businesses. You can build Squidoo lenses that focus on various aspects of your business and at the same time […]

How to Build a Squidoo Lens

  Squidoo provides so many options for small business marketing that it is important to have a design plan in place before you start building Squidoo lenses.  When designing your Squidoo lenses you also need to keep in mind the benefits provided by the Squidoo platform. Setting up Your Squidoo Lens When you first create […]

7 Great Reasons to Use Squidoo for Small Business Marketing

Squidoo is a unique free hosting platform that gives a real boost to small business marketing.  Its uniqueness flows from its easy-to-use features, strong social network, inherent marketing design, search capacity and flexibility.   There is so much a small business owner can do on this social networking platform that it is difficult to encapsulate it all in […]

How to Develop the Habit of Daily Blogging

  Over the past 30 days I have been blogging daily (with the odd exception due to work/travel commitments).   To blog daily takes a concerted effort and systematic planning.  However, the benefits of daily blogging are well worth the effort.  Persistence pays in small business marketing. It is possible to work up to a daily […]

How Often Should You Blog?

The question of the desired frequency of blogging often comes up in the context of small business marketing.   In my experience, the more often I create blog posts, the more visitors I receive and the more income I earn. Google values currency of information and will give more weight in search results to a site […]