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Google+ Photos – Share Your Photos to Promote Your Personal Profile and Small Business Brand

Google+ photos adds another dimension to the Google Plus social network and provides additional opportunities for small business marketing and branding. The Google + photos option is accessible via your Google Plus home page by clicking on the photo icon as illustrated below: When you click on the photos icon, you will see a menu on […]

Google +1 Button: Your Road to Increased Visibility

  The Google +1 button acts in a similar way to the Facebook ‘Like” button.  However, the Google +1 button has more far reaching effects and is likely, in the long run, to impact heavily on the effectiveness of your small business marketing. The Google +1 button is not just a ploy to challenge Facebook’s […]

7 Major Changes in Small Business Marketing in 2011

  As 2011 comes to a close, it is instructive to reflect on the massive changes to small business marketing that occurred during the year and to look at their implications.   These changes were driven by a number of landmark events that spawned innovations. One of the key drivers of the changes that small business marketing […]