Google Plus – Page 2 – Small Business Odyssey

January 11, 2012

Google+ Business Page for Your Small Business Marketing

Since November 2011, Google has offered small businesses the opportunity to create their own Google+ Business Page. This is a direct challenge to the supremacy of Facebook Fan/Business Pages. It is a wise addition for anyone engaged in small business marketing. The Business Page is really valuable if you actively build your circles on Google+ and update your stream regularly.

When you join Google Plus, you will see an image in the right hand column of your Home page which enables you to create a Google+ Business Page (or Brand Page):

When you click on this button, you will see a range of options for categorising your business page as illustrated in the image below:

The category you choose determines the initial information your provide to develop your Google+ business page.

Google gives examples of the types of businesses that fall within the various categories (pass your mouse over the relevant button to see these). Here are the examples given for the first three categories:

Local business or place – hotels, restaurants, places, shops, services … basically places that you go to (if you select this option, Google can automatically pick up your Google Places and Google map details via the business phone number that you enter)
Product or brand – clothing, cars, electronics, financial services…(where recognition is via an established brand or where you are developing a brand)
Company, institution or organisation – includes not-for profits … (might also apply where you are offering a range of brands in different niches).

Once you have completed the basic set-up of your Google+ business page, you can then add photos and videos and begin to add content to your stream. When you enter a URL as part of your stream content, Google+ picks up the relevant thumbnail and image and some intro information.

Sharing your Google+ business page

Google provides a special URL for your business page which enables you to guide other people to your page and/or to share with your business page circles. With your Google+ business page, you can create circles that you name, while the default circles for business pages are:

Customers
VIPs
Team members
Following

Google offers you the option of sharing your new page with your circles. However, I would set up some content in your stream before sharing, so people have a reason to use the Google+1 button to recommend your Google+ business page (and/or share your content with their own circles). Their +1’s will show up as recommendations on Google’s search results and in Google ads.

When you post to your stream on your Google+ business page, it also updates your Google Plus stream on your personal home page. This means that the content from your Google+ business page is shared with your circles.

How do you delete a Google+ business page?

Many people enquire about this issue but there is a lack of information around, and what is available is often out of date (as this advice will be if Google+ changes again).

To begin the process to delete a Google+ business page, click on the arrow below your name on your Google+ home page (see image below):

Then follow these three steps:

Choose “Manage your pages’ from the drop-down menu
Select the Google+ business page you want to delete
Click on “Delete’ at the bottom of the relevant business page (see image below):

A Google+ business page gives a boost to your small business marketing by enabling you to get closer to your customers (current and potental) through sharing your business message with the right people.

January 6, 2012January 6, 2012

Google +1 Button: Your Road to Increased Visibility

The Google +1 button acts in a similar way to the Facebook ‘Like” button. However, the Google +1 button has more far reaching effects and is likely, in the long run, to impact heavily on the effectiveness of your small business marketing.

The Google +1 button is not just a ploy to challenge Facebook’s ascendancy in social media, it represents a fundamental paradigm shift for Google – from content to people, from page rank to people rank. Google has for a long time ‘branded’ you (given you a ‘value’ ) based on your online content and your connections.

Google +1 Button represents a shift from page rank to people rank

In the days of Google’s Wonder Wheel, Google provided a visual representation of how you were viewed by Google itself and the relationships between you and particular keywords. I have written about this earlier in a guest blog post, Google is Watching You. Unfortunatley Google has dropped the Wonder Wheel but you can see the representation below that Google developed of my friend and colleague, Chef Keem:

Google has recognised that Chef Keem is a leading Squidoo Lensmaster (Giant Squid), that he lives in Austin, Texas and that he shares numerous recipes on his website and on Squidoo as well as via his videos, articles and blog posts. Google even recognized that at the time this Wonder Wheel was created, Chef Keem was establishing a new Bavarian Bistro (see the bottom link on the right of the image). If you ever want to see how to create an effective personal branding campaign, then visit Chef Keem’s Kitchen.

The reality is that Google is moving more and more to giving you and your business a “value” based on how your content is viewed by others and the extent of your associations on the Web. Google has even built up a knowledge bank about you based on your online social connections, e.g. people you are connected to on Google+, Google Reader or Google Talk.

Google +1 in search results

The net effect of all this is that Google will show your +1’s in the search results for people you are connected with. The corollary of this is that when you search on Google, you will see below the individual search results if anyone from your social connections has +1’d the particular search result. The following image gives you an idea of what this looks like:

If I use your cursor to hover over the individual names you will see how each of the people who +1’d the site are connected to you (in this case each is connected to me via my Google Plus Circles).

So the more people you connect with via Google Plus and the more you +1 Web content, then the more visibility you will gain in relation to what you value of the Web. Also if other people reciprocate and +1 your content, you will appear in more and more search results for people you are connected with on the Web. So the +1 button has a spiralling effect if you continue to build your social connections through Google Plus and if you +1 the content of others.

Your Google +1’s on Google Plus

Your Google +1’s are available to you as a stream on your Google Plus profile. The default setting for this is that this list of your +1’s is private. However, you can make it public on your Google Plus profile by changing the settings.

There are a small number of simple steps involved when you are on your Google Plus site:

Click your profile icon
Click ‘Edit Profile” icon
Click on the displayed +1 icon (see image below)
Tick – ‘Show this tab on your profile”
Click “Saved”.

Adding the Google +1 button to your website or blog

There are a number of ways that you can add the +1 button to your website or blog so that people can use the +1 button to recommend your content/site to others:

Use Google’s code for adding the +1 button to your website or blog
Use a WordPress Plugin specifically designed for this purpose

If you are reasonably advanced technically, go for option 1 above. However, using a WordPress plugin gives you greater flexibilty and it may be easier for you to install a WordPress plugin.

To find a WordPress plugin for the Google +1 button, just do a search on Google. When I did this, I came across the following Google result:

Now you can see once again, Google is using my online social connections to show who recommended this plugin. In this case it was Mari Smith, Facebook expert, who is in my Google Plus Circles. Because Mari recommends this plugin and because it is used on reputable sites like Mashable, I chose the +1 button plugin she recommends. You can access the plugin here:

Google +1 Button – WordPress Plugin

You can see this Google+1 button plugin operating on this blog, Small Business Odyssey. The plugin offers different ways to customise the Google +1 button, including adding the button before or after posts or in both positions. You can also add a count of how often the +1 button is used for your website, page or post.

In the final analysis, the Google +1 button gives you the opprotunity to increase your visibilty and to enhance your small business marketing online.

January 2, 2012January 5, 2012

Share Content with your Circles Via the Google Plus Stream

The Google Plus Stream is the lifeblood of Google+. It enables sharing of information to Circles and has a lot of the characteristics of Facebook’s status updates. You can share ideas, status updates, photos, videos, links and your location (if you really want to!).

The Share box is accessible via the Google Plus homepage. You have a few icons you can click on to share specific types of information or you can just enter text in the Share box:

In line with Google+ Privacy Policy, you can specify who you share each post with. You can identify specific Circles or all Circles (public). Icons for suggested circles are shown (e.g. Acquaintances and Friends in the image above) and you can add more Circles by clicking on ‘+add more people’. You can delete a suggested Circle from your distribution by clicking on the delete button (X) in the respective Circle icon.

You can see that yet again Google Plus is deadly serious about giving you control over your privacy by allowing you to determine the desired distribution for each post.

What should you share in your Google Plus Stream?

I have discussed what types of content you can share in your Google Plus Stream, but what exactly should you share? The fundamental rule to remember is that your Stream on your personal Google Plus page should be about CONVERSATION NOT CONVERSION! If you indulge in a constant sales pitch, you will be very quickly dumped from multiple circles (…and defeat the whole purpose of using the Google+ network, which is to expand your contacts).

So think about the things that you find engaging and share something similar. Here’s a list of the kinds of posts that catch my attention and tend to encourage me to share with others:

informative
visually appealing
peaceful
intriguing
humorous
enlightening
challenging
insightful
reflective

So your purpose in posting to the Google Plus Stream is to share something of yourself, enhance your personal branding and provide content that others find useful or appealing and are inspired to share in their own Circles. In this way, your posts will have a viral effect.

The central Stream on your Google Plus Homepage is the accumulation of all the posts from people in your Circles (who included you in their distribution when sharing).

What to do with posts in your Google Plus Stream that you don’t want

You have a range of options in relation to each post that arrives in your Google Plus Stream if you don’t want to retain them or make them visible to others:

Report abuse
Mute this post (no longer visible)
Block this person

The options button is somewhat faint but you will see it beside each post as illustrated below and highlighted by the red arrow I’ve included in the screenshot:

How to ‘like’ posts in your Google Plus Stream

If you want to ‘like’ a post there are a number of ways to do this. Included in the options mentioned in the previous section of this post is an option “Link to this post” which enables you to copy the link for the post and share it with others (it is mystifying why this option is inlcuded with the other “dislike” options).

However, there are a number of other options which are more clearly displayed immediately below each post as indicated in this screenshot:

These options are explained briefly below:

+1 – indicates you really like the post and want to save it to your ‘favorites’ (this is an expansive topic and will be the subject of a separate post).
Comment – see below for further elaboration.
Share – with Circles that you specify when you click on this option.
Hang Out – Chat with the originator and others you choose to include (more on this in another post).

How to comment effectively on Posts in your Google Plus Stream

I have previously discussed at length how to comment on social media content in such a way as to build a positive online profile and brand image. The same principles apply when commenting on posts in your Google Plus stream.

You can see from the following example how a simple comment can generate a reciprocal response. Chris Brogan shared a video and a personal comment about the originator of the video, Tom Terwilliger. I watched the video and left a comment on Chris Brogan’s post. Tom responded and so we have the beginnings of a conversation:

So to reiterate, the primary principle behind your sharing through the Google Plus stream must be to focus on conversation not conversion.

January 1, 2012

Grow Your Google Plus Circles to Build Your Profile Online

Circles are a core element of Google Plus. They enable you to place people in different groupings depending on your level of association with them, e.g. friends, acquaintances, family. Circles enable the unique privacy approach of Google Plus to operate. You can specify which circles will have access to what information. As I explained in my previous post, one simple example of this is the ability to specify who has access to the links that you include in your Google Plus profile. [Image Credit: mrnilspeters]

You can access your circles by clicking on the ‘circles’ button at the top of your Google Plus page as illustrated below:

Adding “friends” into your Google Plus Circles

The first thing to be aware of is that you can add as many circles as you want and specify their names, e.g. work colleagues, Squidoo contacts, customers. If you add too many circles, your circles and privacy settings will become unmanageable. However, the circle facility enables you to effectively categorise your contacts and manage your communications with them – you don’t have to lump them all into one large group of ‘friends’.

You can add people to your circles by using the drag-and-drop facility provided when you click on the Circles button. The avatars of people will be displayed depending on the choices you make from the menu provided (illustrated below):

For example , if you click on “people who have added you”, you will see the avatars of all the people who have added you to a circle on their Google Plus account. However, you will not be able to see what specific circle you have been placed in by these people. If you hover over the avatars you will see whether they are already in one of your circles or how many people you have in common in your respective circles. The following image shows an example of the avatars as they will be displayed. The ones with the symbol in the top right hand corner are those who you have also added to your circles. You can work your way through the others and add people to your different circles as desired.

As I mentioned in my introductory post about Google Plus, you will also receive notifications of people who have added you to their circles. If you click on the notifications button on the Google Plus toolbar (right-hand side), you will see thumbnail images of people who have added you to a Google Plus circle and you will have the facility to easily add any of these to one of your circles (click the ‘arrow’ beside the thumbnails and you will have access to a drop-down menu).

Google Plus makes it very easy to add people to your circles. As indicated in one of the above images, when you click on the circles button, one of the options displayed is “Find People’. Google Plus explains how the resultant list of avatars is generated for you:

Find People – Our best guess for people who you may want to add to a circle. Get more suggestions by importing your contacts from your email account.

As indicated, you can actually import contacts from your email accounts – Yahoo, Hotmail or by uploading your email address book (see image below):

So Google gives you multiple options for adding people to your Google Plus circles, encourages you to expand your social network and to effectively manage your communications with your circles. You can even tailor your perosnal profile information for different circles (e.g. making personal information only available to your “family” circle). On top of this, you can specify which of your circles you want to hear from. The following YouTube video from Google Plus gives you more information on how to create and use circles:

Google Plus circles gives you a very effective way to manage your contacts, increase your online exposure and develop new sets of relationships, including those with existing and potential customers.

December 30, 2011December 30, 2011

Creating Your Profile on Google Plus

Your Profile Page on Google Plus is very significant, as it is on other social networks. Here is your opportunity to brand yourself and your small business. Profiles on social networks are a core element of small business marketing but are often rushed and rarely updated.

Google will automatically import your Google Profile if you have created one before, so all you will need to do is to edit it to bring it up to date.

As I mentioned in my previous blog post, you can create or edit your profile via the Google Plus toolbar or via the icon at the top of your Google Plus page (identified in the illustration below):

Creating your Google Plus Profile

Here is an opportunity to provide a comprehensive profile that adds credibility to yourself and your small business. It is really critical that you add a photo of yourself to reinforce that you and your business are real.

The Google Plus Profile offers you the opportunity to provide a comprehensive picture of yourself in line with your focus at the time. Here are the key details you can record in your Profile:

Tagline – a brief description of yourself (related to your small business focus?) – you can see my tagline, ‘Creative entrepreneur who loves to write and help people be the best they can be’, in the above image.
Introduction – an overview of yourself
Employment – opportunity to mention your small business
Education – can reinforce your credibility and small business focus
Bragging Rights – something personal or small business related (Small Business Award?)
Occupation – relate to your small business
Places Lived – this is shown by “pegs” in a map
Relationship – share your relationship status
Looking for – disclose what you are comfortable with (use “Networking’ if you want to keep Google Plus for professional purposes)
Gender
Profile Discovery – can set this to ‘Help others find me in search’ (shown as ‘Profile visible in search’)

The right hand column provides a great opportunity to display important links. You can add URL’s and descriptions under the following three (3) headings:

Other profiles – other sites that give insight into who you are and what your interests are
Contributor to – what sites feature your work
Recommended link – add the URL and description of pages that interest you (include your small business blog or website).

These links are really important to enable you to direct people to your personal branding elsewhere and to connect them to your small business. By way of example, I have included information about my Google+ Profile links below.

Under ‘other profiles’, I have linked people to the following sites:

profile on my small business site – Merit Solutions Australia
autobiography on Squidoo
my e-portfolio

Under ‘Contributor to’, I have created the following links:

Squidoo – Giant Squid100
Wizzley – Co-Founder and Author
EzineArticles.com – Platinum Level Expert Author

Under ‘Recommended links’, I have listed the following:

this small business marketing blog
my human resources consultancy business
Wizzley – a community for online authors
Web Design and Hosting Services

The list of links above highlight the fact that the more you create online content, the more you have to share through your small business marketing online. Google Plus gives you the option of deciding who will have access to these links as part of its privacy options. These options are displayed as a drop-down menu under each of the categories of links mentioned above.

The discussion in this blog post highlights how your Google Plus Profile can build your personal brand on line and increase the penetration of your small business marketing.