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7 Major Changes in Small Business Marketing in 2011

  As 2011 comes to a close, it is instructive to reflect on the massive changes to small business marketing that occurred during the year and to look at their implications.   These changes were driven by a number of landmark events that spawned innovations. One of the key drivers of the changes that small business marketing […]

Leverage Your Blogging: Create a Small Business Ezine

One of the easiest ways to leverage your blogging, is to create your own small business ezine.   An ezine is basically an email newsletter where you share articles, news and blog posts with members of your mailing list (customer list).  This approach to small business marketing serves multiple purposes and achieves leverage on a number […]

How to Create LinkedIn Ads: The Basic Steps

Linkedin Ads is a great medium for targeted advertising for business-to-business (B2B) marketing or where the market for your small business can be segmented by profession, job title or company.  Now with over 130 million members, the LinkedIn professional network allows small businesses to get their message across to a highly targeted audience. Good conversion […]

Why Use LinkedIn Ads for Small Business Marketing?

LinkedIn Ads have a number of distinct advantages for small business marketing, particularly for businesses in the professional sector.   We decided to use LinkedIn Ads to raise awareness of, and participation in, one of our new training workshops.   This approach was designed to complement our normal email marketing campaign for our human resource consulting business. […]

Expand Your Business Through Your LinkedIn Connections

  LinkedIn is the world’s largest online professional network with 130 Million members and thus provides a great opportunity for small business marketing.  It represents a powerful network of educated, affluent and influential people.  Unlike Facebook and YouTube, which were established primarily for entertainment purposes, LinkedIn was created to develop business/professional connections.  Once again, this background […]

Social Media for Small Business Marketing

  You have to search really hard to find someone who relates social media to small business marketing and does so in an easy-to-understand way. However, Social Media Today has achieved this sharing by assembling a panel of experts who can guide you through the social media maze. The YouTube video presented above gives great […]

10 Top Tips for Small Business Marketing on LinkedIn

 Here are 10 top  tips for building your LinkedIn presence together with tactics and strategies for marketing your small business.  LinkedIn is growing in status and size, so a presence on this site is becoming increasingly important for small business owners. #1. Make the most of your LinkedIn Profile Your profile is the core of […]

Company Status Updates on LinkedIn: A Boost for Small Business Marketing

  On the 6th October 2011, LinkedIn introduced Company Status Updates for Company Pages that were launched about a year ago.  LinkedIn Status Updates provide a new, powerful avenue for small business marketing online as LinkedIn is the largest online professional network in the world with over 120 Million members.  This new status feature gives further […]

Social Media: Where Are Your Customers Conversing?

  With the growth of social media, small business owners face new challenges in terms of locating their clients/customers.  Added to this is the fact that recent estimates show that 80% of people who have access to the Internet start their search via the Web, not via printed media (e.g. Yellow Pages or newspapers). One […]