Real world advice and tips for small business marketing
Google+ photos adds another dimension to the Google Plus social network and provides additional opportunities for small business marketing and branding. The Google + photos option is accessible via your Google Plus home page by clicking on the photo icon as illustrated below: When you click on the photos icon, you will see a menu on [...]
The Google +1 button acts in a similar way to the Facebook ‘Like” button. However, the Google +1 button has more far reaching effects and is likely, in the long run, to impact heavily on the effectiveness of your small business marketing. The Google +1 button is not just a ploy to challenge Facebook’s [...]
Circles are a core element of Google Plus. They enable you to place people in different groupings depending on your level of association with them, e.g. friends, acquaintances, family. Circles enable the unique privacy approach of Google Plus to operate. You can specify which circles will have access to what information. As I explained in my previous [...]
Google Plus is Google’s new social network launched in June 2011. Google+ will be an integral element in small business marketing into the future. It will not only enable you to build your personal profile but also build your business brand online. Google Plus membership has already reached 62 Million and is growing at the rate of 625, [...]
Google has created over 49 Million websites for businesses around the world in the form of Google Places. These Google-generated websites contain basic information such as business name and address and a Google location map. They contain Google’s “best guess” about relevant company information and location. However, the latest stats show that only 2% of these [...]
As 2011 comes to a close, it is instructive to reflect on the massive changes to small business marketing that occurred during the year and to look at their implications. These changes were driven by a number of landmark events that spawned innovations. One of the key drivers of the changes that small business marketing [...]
Christmas is a very special time of the year for many people worldwide but do you know how many of your customers do not celebrate this festive season? There was an article in ‘The Australian‘ newspaper recently that highlighted the fact that our old assumptions about demographics could be very wrong in relation to the [...]
Business to business is a tough arena for small businesses in slow economic times and the online tender process may prove to be the lifeline for many such organizations. Small businesses engaged in consultancy, such as our human resource consultancy business, rely heavily on the business to business market and hence the tender process [...]
One of the easiest ways to leverage your blogging, is to create your own small business ezine. An ezine is basically an email newsletter where you share articles, news and blog posts with members of your mailing list (customer list). This approach to small business marketing serves multiple purposes and achieves leverage on a number [...]
Let’s talk about Squidoo and its relationship with Google. Google and Squidoo have some goals in common. For example, they both want original content on websites (lenses) that are frequently updated. They both want quality and not spam. They each want to see the searcher satisfied when they use their respective platforms. One of the [...]