web analytics

Force Field Analysis: A Strategic Approach to Goal Planning

Force Field Analysis is one of many goal planning techniques that you can use as a small business owner or online marketer. Often you will find that your approach to goal planning and goal achievement proves to be inadequate or incomplete (the evidence lies in the fact that you may not achieve your goals). The beauty of Force […]

How To Be Productive: The Internal Challenges

If you are a small business owner engaged in small business marketing, it is absolutely critical that you learn how to be productive. There are many demands on your time through email and phone communications, staff management, stock control, product and service development, accounting and taxation, relationship building with clients and strategic planning – to […]

Google is Integrating Google+ With Search Engine Results

Google is changing the whole landscape of Internet search through integration of Google+ with organic and paid search results. A number of prominent Internet marketers have reported recently that they are seeing this integration of Google+ in the search results and have screenshots to prove it.  Mike Brooks, for example, shows a screenshot where a […]

Google+ Photos – Share Your Photos to Promote Your Personal Profile and Small Business Brand

Google+ photos adds another dimension to the Google Plus social network and provides additional opportunities for small business marketing and branding. The Google + photos option is accessible via your Google Plus home page by clicking on the photo icon as illustrated below: When you click on the photos icon, you will see a menu on […]

Google+ Business Page for Your Small Business Marketing

Since November 2011, Google has offered small businesses the opportunity to create their own Google+ Business Page.  This is a direct challenge to the supremacy of Facebook Fan/Business Pages.  It is a wise addition for anyone engaged in small business marketing.   The Business Page is really valuable if you actively build your circles on Google+ […]

Google +1 Button: Your Road to Increased Visibility

  The Google +1 button acts in a similar way to the Facebook ‘Like” button.  However, the Google +1 button has more far reaching effects and is likely, in the long run, to impact heavily on the effectiveness of your small business marketing. The Google +1 button is not just a ploy to challenge Facebook’s […]

Google Local Places: Critical for Small Business Marketing

Google has created over 49 Million websites for businesses around the world in the form of Google Places.  These Google-generated websites contain basic information such as business name and address and a Google location map.  They contain Google’s “best guess” about relevant company information and location. However, the latest stats show that only 2% of these […]

7 Major Changes in Small Business Marketing in 2011

  As 2011 comes to a close, it is instructive to reflect on the massive changes to small business marketing that occurred during the year and to look at their implications.   These changes were driven by a number of landmark events that spawned innovations. One of the key drivers of the changes that small business marketing […]

Leverage Your Blogging: Create a Small Business Ezine

One of the easiest ways to leverage your blogging, is to create your own small business ezine.   An ezine is basically an email newsletter where you share articles, news and blog posts with members of your mailing list (customer list).  This approach to small business marketing serves multiple purposes and achieves leverage on a number […]

Linking Your Squidoo Lenses

  The key benefit of linking your Squidoo lenses is to demonstrate your expertise in a particular topic or niche.  Another benefit is that readers are more inclined to follow links to related lenses than to something that does not relate to their search term.  Both of these benefits can provide substantial assistance to your small […]