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Squidoo is a Search Engine!: Implications for Small Business Marketing

Squidoo is a search engine in its own right with other 2.5 Million lenses focused on key topic areas.   Even experienced lensmasters tend to forget this aspect of Squidoo. As Squidoo grows so does its data base of information.  So if you are searching for information on specific topics, you will increasingly find quality, focused […]

The Many Ways to Market Your Small Business on Squidoo

 Squidoo, as a multimedia platform, offers many ways to engage in small business marketing.  You are really only limited by your imagination so it is well worthwhile visiting Squidoo to see how other lensmasters market their small businesses. You can build Squidoo lenses that focus on various aspects of your business and at the same time […]

Video Marketing on Squidoo

  Squidoo offers a number of ways to use video marketing for the marketing a small business.  Essentially, Squidoo provides two modules that enable you to stream videos within Squidoo lenses. These modules enable you to identify a video from a video hosting site and embed it in your Squidoo lens.  You can use a video of your […]

How to Build a Squidoo Lens

  Squidoo provides so many options for small business marketing that it is important to have a design plan in place before you start building Squidoo lenses.  When designing your Squidoo lenses you also need to keep in mind the benefits provided by the Squidoo platform. Setting up Your Squidoo Lens When you first create […]

7 Great Reasons to Use Squidoo for Small Business Marketing

Squidoo is a unique free hosting platform that gives a real boost to small business marketing.  Its uniqueness flows from its easy-to-use features, strong social network, inherent marketing design, search capacity and flexibility.   There is so much a small business owner can do on this social networking platform that it is difficult to encapsulate it all in […]

Blogging Hints: Sets and Sevens

 Blogging hints help you to establish and maintain your blogging frequency.  The idea of writing in ‘sets’ or ‘sevens’ is designed to help you build and maintain momentum.  Daily blogging, for example, is very much about gaining momentum. The concept behind these two approaches is to plan ahead so that you can write a number […]

How to Develop the Habit of Daily Blogging

  Over the past 30 days I have been blogging daily (with the odd exception due to work/travel commitments).   To blog daily takes a concerted effort and systematic planning.  However, the benefits of daily blogging are well worth the effort.  Persistence pays in small business marketing. It is possible to work up to a daily […]

How Often Should You Blog?

The question of the desired frequency of blogging often comes up in the context of small business marketing.   In my experience, the more often I create blog posts, the more visitors I receive and the more income I earn. Google values currency of information and will give more weight in search results to a site […]

How to Create LinkedIn Ads: The Basic Steps

Linkedin Ads is a great medium for targeted advertising for business-to-business (B2B) marketing or where the market for your small business can be segmented by profession, job title or company.  Now with over 130 million members, the LinkedIn professional network allows small businesses to get their message across to a highly targeted audience. Good conversion […]

Expand Your Business Through Your LinkedIn Connections

  LinkedIn is the world’s largest online professional network with 130 Million members and thus provides a great opportunity for small business marketing.  It represents a powerful network of educated, affluent and influential people.  Unlike Facebook and YouTube, which were established primarily for entertainment purposes, LinkedIn was created to develop business/professional connections.  Once again, this background […]