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Pinterest and Copyright: Where Do You Stand?

Pinterest changed its Terms of Service with effect from 6 April 2012 and reinforced its stance on copyright.  This was in response to a growing debate on the Internet concerning copyright issues and the impact of Pinterest on particular groups such as professional photographers, sites that sell images, websites with original images and photo sharing […]

Google Plus Hangouts: Video Chat with Your Friends, Customers and Other Circles

Google has taken video chat to another level with its Google Plus Hangouts.  Commentators report that this feature is the real groundbreaking aspect of Google+.  Unfortunately, Google+ Hangout has not really taken off yet as Google+ members are still trying to come to grips with the many features and implications of Google Plus. Google continues to […]

Google is Integrating Google+ With Search Engine Results

Google is changing the whole landscape of Internet search through integration of Google+ with organic and paid search results. A number of prominent Internet marketers have reported recently that they are seeing this integration of Google+ in the search results and have screenshots to prove it.  Mike Brooks, for example, shows a screenshot where a […]

Google+ Business Page for Your Small Business Marketing

Since November 2011, Google has offered small businesses the opportunity to create their own Google+ Business Page.  This is a direct challenge to the supremacy of Facebook Fan/Business Pages.  It is a wise addition for anyone engaged in small business marketing.   The Business Page is really valuable if you actively build your circles on Google+ […]

Google +1 Button: Your Road to Increased Visibility

  The Google +1 button acts in a similar way to the Facebook ‘Like” button.  However, the Google +1 button has more far reaching effects and is likely, in the long run, to impact heavily on the effectiveness of your small business marketing. The Google +1 button is not just a ploy to challenge Facebook’s […]

Share Content with your Circles Via the Google Plus Stream

  The Google Plus Stream is the lifeblood of Google+.  It enables sharing of information to Circles and has a lot of the characteristics of Facebook’s status updates.   You can share ideas, status updates, photos, videos, links and your location (if you really want to!). The Share box is accessible via the Google Plus homepage.   You […]

Grow Your Google Plus Circles to Build Your Profile Online

    Circles are a core element of Google Plus.   They enable you to place people in different groupings depending on your level of association with them, e.g. friends, acquaintances, family.   Circles enable the unique privacy approach of Google Plus to operate.   You can specify which circles will have access to what information.  As I explained in my previous […]

7 Major Changes in Small Business Marketing in 2011

  As 2011 comes to a close, it is instructive to reflect on the massive changes to small business marketing that occurred during the year and to look at their implications.   These changes were driven by a number of landmark events that spawned innovations. One of the key drivers of the changes that small business marketing […]

Squidoo Has a Special Relationship with Google

Let’s talk about  Squidoo and its relationship with Google.  Google and Squidoo have some goals in common.  For example, they both want original content on websites (lenses) that are frequently updated.  They both want quality and not spam.  They each want to see the searcher satisfied when they use their respective platforms.  One of the […]

Squidoo is a Marketing Platform

Squidoo was designed for marketers by an Internet marketer, Seth Godin.  So Seth Godin’s Internet marketing principles are embedded in the Squidoo platform design. In this post, I’ll explore some of the characteristics of the Squidoo platform design and how you can best make use of these features to further your small business marketing. [Image […]