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Stream Podcasts (MP3’s) with the Yahoo Media Player on Squidoo

listening to a podcast

One of the multimedia features of Squidoo is the option to include podcasts as part of your small business marketing on this social network platform.  Squidoo provides a setting for a Yahoo Media Player that enables you to incorporate and stream MP3’s (your own or other’s) on your Squidoo lenses.  I have found that this is one of the most underutilised features of Squidoo.

In an earlier post, I highlighted the benefits of podcasting and stressed the need to incorporate this aspect in your small business marketing.  I think that the lack of use of the Yahoo Media Player relates to the fact that the settings are not obvious and are easy to overlook.

How to Enable the Yahoo Media Player on Squidoo

To enable the Yahoo Media Player on your Squidoo lens, you need to make adjustments to ‘Other Settings’ when in the edit mode.  The ‘Other Settings’ link is currently in the right-hand column of your Squidoo lens.  There is an option  for you to tick ‘Play mp3 files with the Yahoo Media Player’ (as illustrated in the image below).  When you tick this option, you automatically enable the Yahoo Media Player, so that any link that is an MP3 file will generate the ‘play’ symbol on your lens. 

Squidoo - Yahoo Media Player settings

I have demonstrated the use of the Yahoo Media Player in the introduction to a Squidoo lens on Improving Productivity to Overcome Procrastination and Information Overload:

 

squidoo - yahoo media player

If you want to include a description or call to action (as I have done above), you use a hyperlink with anchor text such as the following:

<a href=”http://www.yourpodcastaddress.mp3″><b>LISTEN TO HOW I HAVE USED A PRODUCTIVITY FOCUS TO BEAT PROCRASTINATION</b></a>

Another illustration of the Yahoo Media Player from the same Productivity Squidoo lens is the following screenshot which shows how I am marketing my Social Media Training Program by including an introductory podcast in a text module: 

Yahoo Media Player - squidooroo mp3

 The Yahoo Media Player on Squidoo enables you to incorporate podcasts (MP3’s) on your Squidoo lenses to enhance your small business marketing.

About Ron Passfield

Ron Passfield, PhD, is Marketing Director for his family-owned, human resource consulting business, Merit Solutions Australia. Subscribe to Ron's free e-course on improving personal productivity to achieve more with your small business marketing. Ron recommends SEOPraxis .com for quality, affordable web services - Wordpress website design, SEO and web hosting.

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